Attendees to Learn How to Grow Brands Quickly and Efficiently
COLUMBUS, Ohio – July 3 (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend “How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small” hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at the Jacob Javits Center, in New York City on July 6, 2007.
As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.
Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is a seasoned food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. This workshop is designed to assist specialty food manufacturing executives profitably build their brand on a limited budget while outmaneuvering larger competitors.
During the session, participants will review case studies of some of the industry’s best-performing and creative marketers, including: Dancing Deer Baking Company, Mighty Leaf Tea, Stirrings, Starbucks, Sarabeth’s Kitchens, Vosges Haut-Chocolat, and Honest Tea. Attendees will also learn about the “30 Practical Do’s and Don’ts” that will improve the effectiveness of their own marketing campaigns.
When asked about the session Katz replied, “Effective brand marketing doesn’t require a big budget. The best performing brands consistently apply these five efficient marketing best practices to grow faster and build their brands more efficiently than the competition. Interestingly enough, these best practices are relevant to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their own brand’s profitable growth potential and avoid common mistakes that waste time and money.”
The interactive session will offer attendees emerging tools to understand and improve their performance.
Specific topics to be addressed include:
- * 5 Efficient Marketing Best Practices
o Winning Product Development and Differentiation Strategies
o Effective Brand Positioning
o Deliberate Distribution Strategies
o Consumer Intimacy
o Guerilla Marketing
* Work sessions to practice and apply key learnings
* Brand Development Action Plans – developed during the session, structured for participants to implement now.
About Katz Marketing Solutions
Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.
Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.
All trademarks acknowledged.
News Source: Katz Marketing Solutions :: This press release was issued by Send2Press® and is Copyright © 2007 Neotrope® News Network – all rights reserved.
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Katz Marketing Solutions is a marketing and brand management consulting firm specializing in consumer products and food and beverage marketing. We are experienced corporate brand marketers who provide expertise to grow brands faster and more profitably. Our services include: Marketing Planning Brand Positioning New Product Development Market Research Licensing Interim Brand Management Katz Marketing Solutions has provided marketing, brand management and new product development leadership for major brands and companies including Miller Lite brand, Enfamil brand, The Scotts Company, Frito-Lay Foodservice, Ruffles brand, and Borden brands, as well as smaller, emerging brands. ABOUT CEO TAMMY KATZ: Tammy Katz is Chief Executive Officer and Founder of Katz Marketing Solutions, a marketing consulting firm. She is an expert marketer with an extensive track record of building and revitalizing numerous Fortune 500 brands. Tammy Katz has held key brand marketing positions with Frito-Lay, Miller Brewing Company, Bristol-Myers Squibb and The Scotts Company. Her expertise is in strategic and marketing planning, brand positioning, advertising and communication, new product development, licensing, and cross-functional team implementation. Prior to founding Katz Marketing Solutions, she served as Vice President, The Scotts Company, where she led the successful acquisition integration and brand revitalization of the Ortho and RoundUp brands and national marketing teams. As Brand Director, Miller Lite, she led the successful turnaround of the previously declining brand, and developed the Effie award-winning Life Is Good television, radio, and outdoor advertising campaign. Tammy has also led numerous brand, strategic planning, and new product development initiatives for other major brands, including: Enfamil, Boost, Dearfoams, Borden Ice Cream, Sun Chips, and Ruffles Potato Chips. Katz has an MBA in Marketing and Finance from The Ohio State University and serves on the Board of Directors of Monterey Gourmet Foods, Kahiki Foods, and several central Ohio non-profit boards. Katz is an Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. She serves as the Marketing mentor for Count Me In for Women's Economic Independence program. Katz's marketing perspective has been quoted in The Wall Street Journal, USA Today, Discount Store News, Columbus CEO, Inc.com, and Brand Week. MEDIA ONLY CONTACT: Katherine Simmons Katz Marketing Solutions ksimmons @ katzmarketingsolutions.com +1-(614)-252-7824
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