Grow Your Specialty Food Brand – 8 Brand Building Best Practices.
COLUMBUS, Ohio, June 11 (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008. As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.
Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is an expert food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. Katz is also Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. This workshop is designed to assist specialty food manufacturing executives profitably expand their brand and increase their brand’s growth rate.
When asked about the session Katz replied, “Strong brands earn higher levels of consumer loyalty and profitability. The best performing brands consistently apply these eight brand building best practices to grow faster and build their brands more efficiently than the competition. These best practices apply to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their brand’s profitable growth potential and avoid common mistakes that waste time and money.”
The session will offer attendees tools to understand and improve their performance. Specific topics to be addressed include:
* How to Build a Great Brand
* 8 Brand Building Best Practices, including
o How to Delight Consumers
o Effective Brand Positioning
o Accelerating New Product Development
o Developing Productive and Profitable Marketing Plans
* Brand Development Action Plans – developed during the session, structured for participants to implement immediately.
To register for Grow Your Specialty Food Brand – Eight Brand Building Best Practices, visit
www.specialtyfood.com/do/educationalResources/TradeShowEducationalPrograms .
ABOUT KATZ MARKETING SOLUTIONS
Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.
Workshop leader is food and beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.
News Source: Katz Marketing Solutions :: This press release was issued by Send2Press® and is Copyright © 2008 Neotrope® News Network – all rights reserved.
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Katz Marketing Solutions is a marketing and brand management consulting firm specializing in consumer products and food and beverage marketing. We are experienced corporate brand marketers who provide expertise to grow brands faster and more profitably. Our services include: Marketing Planning Brand Positioning New Product Development Market Research Licensing Interim Brand Management Katz Marketing Solutions has provided marketing, brand management and new product development leadership for major brands and companies including Miller Lite brand, Enfamil brand, The Scotts Company, Frito-Lay Foodservice, Ruffles brand, and Borden brands, as well as smaller, emerging brands. ABOUT CEO TAMMY KATZ: Tammy Katz is Chief Executive Officer and Founder of Katz Marketing Solutions, a marketing consulting firm. She is an expert marketer with an extensive track record of building and revitalizing numerous Fortune 500 brands. Tammy Katz has held key brand marketing positions with Frito-Lay, Miller Brewing Company, Bristol-Myers Squibb and The Scotts Company. Her expertise is in strategic and marketing planning, brand positioning, advertising and communication, new product development, licensing, and cross-functional team implementation. Prior to founding Katz Marketing Solutions, she served as Vice President, The Scotts Company, where she led the successful acquisition integration and brand revitalization of the Ortho and RoundUp brands and national marketing teams. As Brand Director, Miller Lite, she led the successful turnaround of the previously declining brand, and developed the Effie award-winning Life Is Good television, radio, and outdoor advertising campaign. Tammy has also led numerous brand, strategic planning, and new product development initiatives for other major brands, including: Enfamil, Boost, Dearfoams, Borden Ice Cream, Sun Chips, and Ruffles Potato Chips. Katz has an MBA in Marketing and Finance from The Ohio State University and serves on the Board of Directors of Monterey Gourmet Foods, Kahiki Foods, and several central Ohio non-profit boards. Katz is an Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. She serves as the Marketing mentor for Count Me In for Women's Economic Independence program. Katz's marketing perspective has been quoted in The Wall Street Journal, USA Today, Discount Store News, Columbus CEO, Inc.com, and Brand Week. MEDIA ONLY CONTACT: Katherine Simmons Katz Marketing Solutions ksimmons @ katzmarketingsolutions.com +1-(614)-252-7824
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