WAYNE, N.J. /Send2Press Newswire/ — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line.
The 50 tips offered in this direct marketing white paper are the result of interviewing a trusted network of 20 vendors. These tips are proven strategies for more effective and efficient campaigns.
“Since we provide a wide variety of direct marketing services, we have access to a large pool of highly-skilled vendors that we trust on a daily basis with our client’s projects,” says Ryan Cote, director of marketing, The Ballantine Corporation. “This tip sheet is a direct result of their expertise and ours.”
The direct marketing tip sheet contains practical tips that can be implemented today for positive results tomorrow. Categories include: creative, PURLs, email, mailing, envelopes and printing.
Here’s a quick preview of actionable tips:
For creative, did you know that customers prefer the look of foil over paper by 16 percent? Direct marketers can increase response rates simply by using silver or hologram labels.
And, based on Ballantine’s experience, staff reports that PURLs work best for lead generation, not for direct sales. However, they encourage direct marketers to test it out because results can of course vary.
If e-mail is the chosen direct marketing medium, before launching, make sure to test how it will look in different e-mail browsers such as Outlook, Gmail, and Yahoo!.
If mailing, always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather than two on the bottom and saves money.
What about envelopes? If you’re looking for an attractive, but inexpensive envelope, check out flexo printing and a web-style envelope. Flexo printing has come a long way and it can also produce half tones and solid coverage.
Finally – printing tips. If a continuous form has large areas of solid print or heavy copy, running it on a UV press will minimize any potential offsetting issues.
For all 50 tips, download here: www.ballantine.com/blog/direct-marketing-white-paper .
For additional information on current direct marketing news and advice, visit: www.ballantine.com/blog .
News Source: The Ballantine Corporation :: This press release was issued by Send2Press® and is Copyright © 2009 Neotrope® News Network – all rights reserved.
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Founded in 1966, Ballantine Corporation continues to evolve and to meet current client demands in today’s rapidly changing marketing environment. From creative to printing, mailing and digital marketing services, Ballantine truly is a full-service direct marketing production company. Thomas J. Cote founded Ballantine in 1966. His brother Charles joined in 1968. For the first 24 years, Ballantine offered prepress and print production services. In 1990, we began to offer mailing services, in 2000 began offering creative services and in 2006 began offering one-to-one marketing solutions. As a result, we've effectively become a full-service direct marketing company. Charles' son, Thomas C. Cote, joined Ballantine in 1978, followed by his brother John in 1984. When Tom J. and Charles both retired in 1989, Tom C. and John took over the reins. As the third generation of Cote's have entered the business, we are well positioned for growth that keeps pace with the evolving technology and business environment of this 21st century. Our ultimate goal as an independent direct marketing production company is to enable you to delegate an entire direct mail or digital project to us. This frees you up to focus on other projects or marketing responsibilities you must attend to. And because production is a specialty of ours, and the typical direct marketer uses a wide range of products to promote their business, we have many services we can offer you: Direct Mail Production Digital Marketing Copy & Design Mailing Lists Promotional Items Our clients benefit because we're able to provide them with a wide range of direct marketing solutions and they only have to know one phone number...but our clients truly benefit because of the level of service and support we add to all of this. MEDIA ONLY CONTACT: Ryan Cote of The Ballantine Corporation +1-973-305-1500 x206 ryan @ ballantine.com
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