WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.
To directly download a PDF copy, click here: www.ballantine.com/dmvendor.pdf .
“We authored this white paper on direct mail vendors because we have a great amount of experience in this area,” says Ryan Cote, director of marketing for the Ballantine Corporation. “If direct mail campaign objectives are to be achieved, there are three key paths to consider when choosing a vendor. This white paper explores them all.”
The first option when seeking a direct mail vendor is to hire a full-service advertising agency. The second option is to hire a direct mail production company; and the third is to work directly with various printing plants.
This direct marketing white paper delivers information at a glance. It is written in an easy-to-read format and provides helpful tips as well as advice for working with the vendor after selection has been made. It also provides pros and cons for each option.
For example, Ballantine advises that while an ad agency may be great at designing an impressive, unique format for a direct mail campaign, the format may not be cost effective. Companies must ensure that budget guidelines are put in place and press efficiencies fully understood at the start of the creative process.
About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.
For more information, visit: www.Ballantine.com .
News Source: The Ballantine Corporation :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.
Repost This Press ReleaseMore Information:
Founded in 1966, Ballantine Corporation continues to evolve and to meet current client demands in today’s rapidly changing marketing environment. From creative to printing, mailing and digital marketing services, Ballantine truly is a full-service direct marketing production company. Thomas J. Cote founded Ballantine in 1966. His brother Charles joined in 1968. For the first 24 years, Ballantine offered prepress and print production services. In 1990, we began to offer mailing services, in 2000 began offering creative services and in 2006 began offering one-to-one marketing solutions. As a result, we've effectively become a full-service direct marketing company. Charles' son, Thomas C. Cote, joined Ballantine in 1978, followed by his brother John in 1984. When Tom J. and Charles both retired in 1989, Tom C. and John took over the reins. As the third generation of Cote's have entered the business, we are well positioned for growth that keeps pace with the evolving technology and business environment of this 21st century. Our ultimate goal as an independent direct marketing production company is to enable you to delegate an entire direct mail or digital project to us. This frees you up to focus on other projects or marketing responsibilities you must attend to. And because production is a specialty of ours, and the typical direct marketer uses a wide range of products to promote their business, we have many services we can offer you: Direct Mail Production Digital Marketing Copy & Design Mailing Lists Promotional Items Our clients benefit because we're able to provide them with a wide range of direct marketing solutions and they only have to know one phone number...but our clients truly benefit because of the level of service and support we add to all of this. MEDIA ONLY CONTACT: Ryan Cote of The Ballantine Corporation +1-973-305-1500 x206 ryan @ ballantine.com
- Ballantine Releases Green Direct Mail Marketing White Paper
- Intelligent Mail Barcode White Paper Released by Ballantine Corporation
- Ballantine Announces New Integrated Direct Marketing Service to Boost ROI
- Ballantine Releases Report on Direct Marketing Trends for 2011
- Ballantine Expands Services to Include Tech-Savvy Imprinted Promotional Products
Follow Send2Press on Social Media
Stay up to date with Send2Press on popular social portals.