KIRKLAND, Wash., March 22 (SEND2PRESS NEWSWIRE) — On Sunday April 3 in Las Vegas, Nevada, the “3 in 4 Need More” campaign will make its second public appearance, following the first in Atlanta, Georgia, on March 8. The campaign seeks to inform Americans that health insurance isn’t enough. Millions of us need more: some form of long-term care insurance or planning to cover longer-lasting illnesses and disabilities not covered by regular insurance or Medicare. “The awareness gap is huge,” says Peter S. Gelbwaks, Advisory Board member of the 3in4 Association, promoters of the “3 in 4 Need More” campaign.
According to a 2010 “Long-Term Care Cost Study” conducted by Prudential Insurance Company of American, 77% of respondents – about 3 in 4 – agreed that “I Should Know More About LTCi Than I Currently Do.”
The key presenter at the briefing will be Dr. Marion Somers, the long-term care planning advocate who is a frequent guest on programs such as Good Morning America, Today Show, and NBC Nightly News.
The briefing will occur from 1:15 p.m. to 1:50 p.m. on Sunday, April 3, at the Las Vegas Tropicana Hotel in Montecristo 1-2, during the 2011 LTCi Producers Summit, run by the American Association for Long-Term Care Insurance. Press representatives as well as long-term care insurance agents and executives are welcome to attend.
Points to be covered include:
* Why the 3 in 4 Need More campaign is needed: to drive home the fact that most Americans lack protection for longer-lasting illnesses and disabilities, and need to do something about it before their finances or family life are threatened.
* How the campaign’s logo and educational materials will inform the public and raise awareness.
* How additional education will take place through public relations and social networking on the Internet.
* How the public may learn if long-term care insurance is appropriate, and what policy options make sense in different circumstances.
* How the campaign will communicate other long-term care options, which may be appropriate for many. These options include Medicaid for those without resources; the public option for long-term care insurance (once it is implemented); and other protections such as annuities and health savings accounts.
“We look forward to Dr. Marion’s presentation,” says Terry L. Truesdell, Advisory Board member of the 3in4 Association. “Dr. Marion’s words promise to be inspiring as well as informative.” Other speakers will include 3in4 Association and insurance carrier executives.
“The campaign is gaining momentum,” says Gelbwaks. “We think it has the potential to rival the impact of the ‘Got Milk? Campaign,’ and could double or triple the number of protected Americans.”
The March 8 briefing in Atlanta was held in conjunction with the Eleventh Annual Intercompany Long Term Care Insurance Conference. Video highlights are available at http://www.youtube.com/3in4needmore .
More information about “3 in 4 Need More” is available at the campaign’s website: www.3in4needmore.com .
The 3in4 Association is a nonprofit corporation exempt from federal income tax under section 501(c)(4) of the Internal Revenue Code.
Photo Caption: Long-term care advocate Dr. Marion Somers.
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News Source: 3in4 Association :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
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The Campaign: "3 in 4 Need More" than regular health care. Since long term care will be needed by almost 70% of us, private long term care insurance is the most reliable solution. The 3 in 4 campaign focuses on four objectives. 1. Spread the word among the public that "3 in 4 Need More" and that one should look into long term care insurance as a solution. 2. Support Congressional moves to provide additional tax deductions or rebates to help people better afford long term care insurance. 3. Stimulate others in industry, education, government to join the "3 in 4 Need More" campaign, making use of the logo and other visuals to spread the word. 4. Educate the public that long term care insurance many not be a solution for everyone, but everyone needs a long term care plan. Who We Are: Members of the campaign cross all industries, genders and age. The movement is nationwide and its organization is exclusively dedicated to promoting the importance of planning for long-term care needs. The campaign is run by an advisory board and consists of the nation's most knowledgeable and committed professionals in the long term care industry. The "3 in 4 Need More Campaign" is a public service of the nonprofit 3in4 Association, which operates as a 501(c)(4) corporation. 3 in 4 Need More - Long Term Care Insurance. MEDIA ONLY CONTACTS: Jonas Roeser, President of 3in4 Association +1-866-471-4072 Dick Samson of EraNova Institute for 3 in 4 Association +1-973-335-3699 media @ eranova.com
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