WAYNE, N.J., Oct. 12, 2011 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.”
It details how to reduce, reuse, recycle and respond and can be read in full here: www.ballantine.com/2011/10/10/green-direct-mail/.
“Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for the Ballantine Corporation. “We hope that this white paper will provide businesses with useful and practical tips to help make its direct mail greener.”
Additionally, green direct mail not only demonstrates a business’s commitment to the environment, it can also help to save money in certain cases.
“The Four R’s of Green Direct Mail” provides specific tactics that can be easily employed. For example, reducing materials used is one of the easiest ways to get started and includes actions such as linking to online content; using press-efficient formats; fine-tuning targeted mailing lists; and more.
And, while many marketing departments have some type of recycling program in place there are ways that businesses can also encourage their customers to recycle and make the process even that more effective.
Another “R” – reusing – may prove to be the most difficult to implement, but it may also have the greatest number of options to choose from.
Finally, a business should “respond.”
“There’s nothing wrong with a company tooting its own horn,” says Cote. “If it is making efforts to become ‘greener,’ there are several ways that it can communicate this to its customer base. Everyone will benefit.”
About Ballantine:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing services to companies nationwide.
For more information, visit: www.ballantine.com.
- 300dpi photo download for media: http://Send2PressNewswire.com/image/11-1012-ballantine_300dpi.jpg .
- Photo Caption: Ballantine’s, “The Four R’s of Green Direct Mail.”
News Source: The Ballantine Corporation :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .
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Founded in 1966, Ballantine Corporation continues to evolve and to meet current client demands in today’s rapidly changing marketing environment. From creative to printing, mailing and digital marketing services, Ballantine truly is a full-service direct marketing production company. Thomas J. Cote founded Ballantine in 1966. His brother Charles joined in 1968. For the first 24 years, Ballantine offered prepress and print production services. In 1990, we began to offer mailing services, in 2000 began offering creative services and in 2006 began offering one-to-one marketing solutions. As a result, we've effectively become a full-service direct marketing company. Charles' son, Thomas C. Cote, joined Ballantine in 1978, followed by his brother John in 1984. When Tom J. and Charles both retired in 1989, Tom C. and John took over the reins. As the third generation of Cote's have entered the business, we are well positioned for growth that keeps pace with the evolving technology and business environment of this 21st century. Our ultimate goal as an independent direct marketing production company is to enable you to delegate an entire direct mail or digital project to us. This frees you up to focus on other projects or marketing responsibilities you must attend to. And because production is a specialty of ours, and the typical direct marketer uses a wide range of products to promote their business, we have many services we can offer you: Direct Mail Production Digital Marketing Copy & Design Mailing Lists Promotional Items Our clients benefit because we're able to provide them with a wide range of direct marketing solutions and they only have to know one phone number...but our clients truly benefit because of the level of service and support we add to all of this. MEDIA ONLY CONTACT: Ryan Cote of The Ballantine Corporation +1-973-305-1500 x206 ryan @ ballantine.com
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