CMI
This eMediaKit™ - an electronic media kit - for CMI contains background information as well as a news archive index (below). CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. CMI’s goal is to create a learning environment with our clients, helping them to face ever-changing customer needs and market conditions
Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions
CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S.
Interactive Learning System: CMI's Interactive Learning System is designed to facilitate organizational learning. The system packages information from a variety of data sources and summarizes information at different levels, from company-wide to the account level. The interactive format and user-friendly graphical interface allow users to get answers to the questions that are most relevant to them.
Steering Committee
CHET ZALESKY
Position: President.
Education: BS, Business Administration, Villanova University (Pennsylvania); Studied marketing research at the University of South Carolina.
Background and Interests: Involved in marketing and research for 25 years, Chet Zalesky, founder of CMI, helps companies achieve sustainable growth. His focus is on aligning customer needs with business initiatives that drive profitability. He has directed the development of information platforms for managing the customer experience process, programs for retention and acquisition, as well as new product development. As President of CMI, he provides the inspiration and vision for growth and a compelling, profitable future. Chet is an active member of CASRO, ESOMAR, and AMA, and has served on committees for several national and regional conferences. Currently, he is a member of the Board of Directors of the Council of American Survey Research Organizations (CASRO), where he is chairperson for CASRO University. He holds a bachelor’s degree in business administration from Villanova University, where he played NCAA Division I football. He undertook his graduate studies in marketing research at the University of South Carolina.
ELLEN MOWBRAY
Position: Senior Vice President, Business Strategy.
Education: MS, Planning and Evaluation, American University (Washington, D.C.); AB, Double major – English and Sociology, Douglass College, Rutgers University (New Jersey).
Background and Interests: Involved in designing and executing research since 1982, Ellen's experience spans a wide variety of service industries such as telecommunications, hospitality, food service, financial services, and utilities. She has experience in both consumer and B2B research. Much of her work has involved both qualitative and quantitative methods. Ellen's special interest is in the presentation and packaging of information, with particular emphasis on ensuring the relevance of research within the client organization. Prior to joining CMI, Ellen worked at several research companies, including Mathtech, Westat and Elrick & Lavidge. Ellen serves on CMI's Steering Committee and oversees the business development group.
LAURA CARAWAY
Position: Senior Vice President, Operations.
Education: MBA, University of North Carolina, Chapel Hill; BS, Business Administration, Boston College.
Background and Interests: Laura has had the opportunity to work with a wide variety of clients since beginning her career in marketing research in 1986. Extremely experienced in project management, Laura's areas of special expertise are research methods and process analysis (e.g., identifying bottlenecks, anticipating problems, and streamlining work flow). She spearheads CMI's quality control efforts and oversees the operations group, ensuring that all aspects of a project are adequately designed and executed according to plan. Prior to joining CMI, Laura worked at several research companies, including SDR Consulting and Research Communications Ltd. Laura also serves on CMI's Steering Committee.
MEDIA ONLY CONTACT:
Erica Stephens
of Weaver Stephens Group
for CMI
+1-(770)-429-1958
erica @ weaverstephens.com
Profile information is Copr. © 2012 eMediaKit™.
ATLANTA, Ga., Feb. 22, 2012 (SEND2PRESS NEWSWIRE) — Alisa Hamilton, director of project management for CMI, will present sessions with St. Jude Children’s Research Hospital(R) and Merkle, a CMI client, at the 2012 Washington Nonprofit Conference. The conference will offer more than 30 educational sessions, a keynote presentation, and roundtable discussions covering innovative strategies and creative approaches to fundraising that help nonprofits develop new initiatives and increase donations.
FILED UNDER: Advertising, ATLANTA, Ga., Georgia, NonProfit, Press Releases, Regional Events.
ATLANTA, Ga., Oct. 11, 2011 (SEND2PRESS NEWSWIRE) — Bill Salokar, vice president of business development at CMI, a full-service marketing research company, and Kimberly Cason, senior consultant at American Cancer Society, will share important research insights from the American Cancer Society’s highly successful ‘More Birthdays’ campaign.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Events, Georgia, NonProfit, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI announced today the launch of its enhanced Web Insights Navigator (WIN) portal with MarketSight(R), an analytics and reporting platform that allows sophisticated statistical analysis of data and attractive interactive charts. CMI immerses clients in their customers’ point of view to identify priorities where clients should focus attention and resources for the greatest impact for brands and financial success.
FILED UNDER: ATLANTA, Ga., Computing, Georgia, Internet, Press Releases, Software.
ATLANTA. Ga. (SEND2PRESS NEWSWIRE) — Laura Winn, qualitative research manager and ethnographer for CMI, a full-service marketing research company, will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.
FILED UNDER: Advertising, ATLANTA, Ga., Banking and Finance, Events, Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added three new professionals to its growing team: Janice Harllee, Pamela Vaughn, and Sarah Bromley.
FILED UNDER: Advertising, ATLANTA, Ga., Business, Career Moves, Georgia, Management Changes, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Laura Winn Johnson, qualitative manager and ethnographer for CMI, a full-service marketing research company, will present ‘A 360 Degree Brand View: Identifying New Opportunities for Your Business’ during the NewMR Ethnography Virtual Event on May 25.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Business, Events, Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added four new professionals to its project management team, including: Yvonne Goldberg, senior project manager, who joins CMI with more than 15 years of marketing research experience.
FILED UNDER: Advertising, ATLANTA, Ga., Business, Georgia, Management Changes, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, is pleased to announce the addition of Cary Matthews to its leadership team as vice president of operations. Matthews will be responsible for day-to-day operations and ensuring that CMI has the most appropriate standards in place to maintain quality and efficiency.
FILED UNDER: Advertising, ATLANTA, Ga., Business, Georgia, Management Changes, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE: FDO) to its client roster. Family Dollar kicked-off a chain-wide customer satisfaction tracking program with CMI in the second quarter of 2010.
FILED UNDER: Advertising, ATLANTA, Ga., Georgia, Press Releases, Public Companies, Retail.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, today announced three promotions within its client services team: Mike Mabey was promoted to vice president of client solutions from his previous position as account manager. Alisa Hamilton was promoted to research manager from her previous position as project manager.
FILED UNDER: Advertising, ATLANTA, Ga., Business, Georgia, Management Changes, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added two new professionals to its team: Laurie Gaby, project manager, and Juan Hernandez, network administrator. As one of the fastest growing marketing research firms in the nation, CMI continues to expand its client services and technology support staff in order to satisfy CMI’s growing client base.
FILED UNDER: Advertising, ATLANTA, Ga., Business, Georgia, Management Changes, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, was recognized as a 2010 Client Advisor Awards winner in the Small Client category during a ceremony on December 8, 2010. The Client Advisor Awards is the country’s only award program honoring the economic impact of professional services firms, advisor professionalism and ‘clients of choice.’
FILED UNDER: Advertising, ATLANTA, Ga., Awards and Honors, Business, Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Four of CMI’s marketing research experts were featured speakers at industry and university educational events in November. CMI is a full-service marketing research company dedicated to industry thought leadership, education and professional development in its field.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Business, Events, Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products. She will use a case study from a leading insurance company.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Events, Georgia, Insurance, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR’s The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions. Attendees may also visit CMI in booth #303 in the exhibit hall.
FILED UNDER: Advertising, Advertising and Marketing, ATLANTA, Ga., Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, is taking consumer insight to the next level by offering NetBase social media understanding and analysis of online consumer opinion, emotion and behavior to its marketing research clients.
FILED UNDER: Alliances and Partnerships, ATLANTA, Ga., Business, Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has been chosen for the second consecutive year to present a session at The Fourth Annual Meeting of the PMRG Institute in Boston, MA on Oct. 24-26, 2010. The theme for this year’s conference is ‘Navigating Healthcare’s Shifting Currents: Essential Techniques for the Healthcare Marketing Researcher.’
FILED UNDER: ATLANTA, Ga., Georgia, Pharma, Press Releases, Regional Events.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI has begun offering a new proprietary Decision Pathway Modeling Simulator that enables its clients to evaluate the potential impact of hypothetical strategic business decisions and competitive scenarios. This new desktop application puts Decision Pathway Modeling insights in the hands of clients, furthering CMI’s commitment to delivering research that drive results.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Computing, Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has been ranked the sixth fastest growing market research firm in the U.S. The annual rankings are compiled by Inside Research, publishers of the Honomichl Top 50 List of U.S. Marketing Research Organizations. CMI’s U.S. revenues grew by 124 percent between 2004 and 2009. CMI is one of only two companies in the top six spots that generated industry-leading growth without acquiring another company.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Georgia, Press Releases.
ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI has been ranked #42 on the 2010 Honomichl Top 50 list of the United States’ largest marketing research organizations – up from a #45 ranking last year. Companies appearing on the list are ranked by annual revenues for the preceding year. CMI reported revenues of $15 million, an increase of 6.4 percent from 2008.
FILED UNDER: Advertising and Marketing, ATLANTA, Ga., Georgia, Press Releases.
ATLANTA, Ga. — CMI, a full-service marketing research company, has added three new professionals to its project management team: Alisa Hamilton as senior project manager, and Matt Orenstein and Nicole Stover as assistant project managers. CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results.
FILED UNDER: ATLANTA, Ga., Business, Georgia, Press Releases.
ATLANTA, Ga. — CMI, a full-service marketing research company, is pleased to announce the addition of JD Woods to its client services team. Woods will be responsible for managing key accounts in the insurance and telecom industries, supporting account executives for new business development, and assisting project management staff.
FILED UNDER: ATLANTA, Ga., Business, Georgia, Press Releases.
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