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Author Archive | CMI

CMI Further Strengthens Pharmaceutical Practice with Addition of Qualitative Leader

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a leader in marketing research services and insight, announced today that Beth Thompson has joined as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research.

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CMI’s Laura Winn and Steve DiCarlo, Fidelity Investments, to Co-Present at IIR’s The Marketing Research Event 2012

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Laura Winn, vice president, client solutions for CMI, and Steve DiCarlo, vice president of market research, Fidelity Investments, will present ‘Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle’ at IIR’s The Marketing Research Event (TMRE) November 12-14, 2012 in Boca Raton, Florida.

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Paul Gondek Joins CMI’s Healthcare Solutions Practice

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Paul Gondek has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team, using advanced analytics and immersive techniques to provide strategic insights that brand teams can use.

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CMI Partners with Toluna for Online Communities

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI has partnered with Toluna, a leading independent online panel and survey technology provider, to provide online community and panel solutions to CMI’s clients worldwide. In partnership with Toluna, companies can establish a continuous, two-way dialogue with customers through a branded community website.

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CMI Expands Client Solutions Team with New Account Manager and New Qualitative Manager

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager.

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Ryan Kocher to Lead CMI’s Analytics Team

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Ryan Kocher has joined CMI, a full-service marketing research company, as vice president of analytics. Kocher will lead CMI’s analytical sciences team, where he will oversee all of CMI’s analytic service processes and offerings, and guides development of new solutions to help clients understand the decisions their customers make and why.

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CMI’s Jean Fasching and Laura Winn to Speak at 2012 LIMRA Marketing and Research Conference

ATLANTA, Ga., May 10, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Jean Fasching, vice president, and Laura Winn, vice president client solutions, will present ‘Where to Begin and End Your New Product Development Journey’ at LIMRA’s Marketing and Research Conference on May 31, 2012. CMI is a full-service marketing research company that serves clients in consumer and B2B markets, including insurance and financial services.

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Laura Winn Promoted to Vice President of Client Solutions for CMI

ATLANTA, Ga., May 4, 2012 (SEND2PRESS NEWSWIRE) — Laura Winn has been promoted from qualitative manager to vice president of client solutions for CMI, a full-service marketing research firm. The promotion is in recognition of Winn’s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients’ strategic business questions.

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Donna Wydra Joins CMI’s Consumer and Shopper Strategy Solutions

ATLANTA, Ga., March 28, 2012 (SEND2PRESS NEWSWIRE) — Donna Wydra has joined CMI to expand the company’s Consumer and Shopper Strategy solutions for manufacturers, retailers, and restaurants. As senior vice president of consumer and shopper strategy, Wydra will provide counsel on key business issues through strategic insights into external influencers, individual motivations and attitudes.

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CMI’s Jean Fasching to Speak at 2012 NewMR Qualitative Research Virtual Event

ATLANTA, Ga., March 20, 2012 (SEND2PRESS NEWSWIRE) — Jean Fasching, vice president for CMI, a full-service marketing research company, will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event on March 28.

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CMI to Co-Present with Pfizer Specialty at 2012 PMRG Annual National Conference

ATLANTA, Ga., March 8, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Mike Mabey, vice president, client solutions, and Jarod Ricci, senior manager, market analytics, Pfizer Specialty, will present ‘Using Information-Seeking Behavior to Drive Segment-Specific Communication Strategies’ at the 2012 PMRG (Pharmaceutical Marketing Research Group) Annual National Conference.

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CMI to Co-Present with St. Jude Children’s Research Hospital and Merkle at 2012 Washington Nonprofit Conference

ATLANTA, Ga., Feb. 22, 2012 (SEND2PRESS NEWSWIRE) — Alisa Hamilton, director of project management for CMI, will present sessions with St. Jude Children’s Research Hospital(R) and Merkle, a CMI client, at the 2012 Washington Nonprofit Conference. The conference will offer more than 30 educational sessions, a keynote presentation, and roundtable discussions covering innovative strategies and creative approaches to fundraising that help nonprofits develop new initiatives and increase donations.

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CMI and American Cancer Society to Co-Present at The Market Research Event 2011

ATLANTA, Ga., Oct. 11, 2011 (SEND2PRESS NEWSWIRE) — Bill Salokar, vice president of business development at CMI, a full-service marketing research company, and Kimberly Cason, senior consultant at American Cancer Society, will share important research insights from the American Cancer Society’s highly successful ‘More Birthdays’ campaign.

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CMI Launches Enhanced Web Insights Navigator with MarketSight for Secure, Direct Web Access to Research Data

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI announced today the launch of its enhanced Web Insights Navigator (WIN) portal with MarketSight(R), an analytics and reporting platform that allows sophisticated statistical analysis of data and attractive interactive charts. CMI immerses clients in their customers’ point of view to identify priorities where clients should focus attention and resources for the greatest impact for brands and financial success.

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CMI’s Laura Winn to Present Ethnography for Strategic Bank Marketing at 2011 ABA Marketing Conference

ATLANTA. Ga. (SEND2PRESS NEWSWIRE) — Laura Winn, qualitative research manager and ethnographer for CMI, a full-service marketing research company, will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.

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CMI’s Laura Winn Johnson to Speak at 2011 NewMR Ethnography Virtual Event

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Laura Winn Johnson, qualitative manager and ethnographer for CMI, a full-service marketing research company, will present ‘A 360 Degree Brand View: Identifying New Opportunities for Your Business’ during the NewMR Ethnography Virtual Event on May 25.

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Cary Matthews Joins CMI Team as Vice President of Operations

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, is pleased to announce the addition of Cary Matthews to its leadership team as vice president of operations. Matthews will be responsible for day-to-day operations and ensuring that CMI has the most appropriate standards in place to maintain quality and efficiency.

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