“Google+ promises some intriguing possibilities for B2B marketers,” said Westerberg. “When you take into consideration that Google and YouTube are the number one and number two search engines, making content available on Google+ only makes sense.”

Westerberg believes that the integration between Google+ and other widely used Google applications, services and tools such as Gmail, Google Places, Chrome and Blogger, to name just a few, create a convenient and powerful platform for B2B marketers and business.

About The Association of Strategic Marketing:
The Association of Strategic Marketing (www.associationofmarketing.org) is a training and development website for Marketing professionals. Association of Strategic Marketing provides unique up-to-date Marketing training through audio conferences, webinar and articles.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at the Duct Tape Marketing Consultant’s blog. With headquarters in Austin, TX, she serves customers in the United States and Canada.

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

In her session “CPAs and Social Media,” Westerberg will identify areas where Social Media can benefit small CPA firm, and single person firms in much the same way that networking and word of mouth referrals can benefit professionals. The session will provide advice on how to enhance online presence with clients, prospective clients and professional associates using social media sites such as Google+, LinkedIn, Twitter and Facebook.

“Social Media provides a powerful way for professionals to extend their networks and business development. With a well thought out strategy, CPA firms can enjoy all the benefits of an online presence that serves to grow their book of business and increase client loyalty,” said Westerberg.

The Texas Association of Certified Public Accountants (TACPA) is a nonprofit, voluntary, professional organization representing Texas CPAs. The TACPA dedicates itself exclusively to the unique interests of CPAs in public practice, including preserving the integrity and enhancing the value of the CPA certificate within the business and financial communities. The TACPA is committed to helping members meet the challenges and seize the opportunities in public practice.

About Dawn Westerberg Consulting:
Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects.

An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at BusinessWeek’s Business Exchange. With headquarters in Austin, TX, she serves customers in the United States and Canada.

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The session will focus on how blogging, Twitter and Google+ can be used to grow online visibility for businesses as a means to generating more qualified opportunities for winning new customers.

“One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process,” said Westerberg. “Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect’s movement through those marketing stages.”

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. “Social media platforms have gathered target audiences. It’s up to business owners to develop online networks and share the benefit of the solutions they’ve developed and deployed for other businesses.”

“The more complicated the solution, the more benefit there is to regular blogging,” explained Westerberg. “Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience.”

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

“Business owners need to be cognizant that buyers are approaching their selection of products and services purchases in a whole new way – by doing their own research online before they ever initiate contact,” said Westerberg. “Therefore it’s crucial that the company has a strong online presence with rich and compelling content on their websites to fulfill the buyer’s informational needs.”

In her presentations, Westerberg will cover how to approach online content and social media in a strategic manner with high consideration for what website visitors are likely to be searching for. “It’s important to address the needs of online buyers by making it easy for them to answer the questions they need to move forward in the buying process. A well thought out online strategy accomplishes that, differentiates the business, and increases the number of qualified opportunities for business owners.”

Westerberg is a frequent speaker on B2B Marketing and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg is the president of Dawn Westerberg Consulting LLC (dawnwesterberg.com). An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

- RSS news feed for Dawn Westerberg Consulting:
http://send2pressnewswire.com/author/dawn-westerberg-consulting-llc/feed .

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The presentation will examine changes in buyer behavior in since the economic downturn in 2008 and how B2B marketers need to examine their strategy and tactics in order to effectively reach and influence today’s buyers.

“B2B marketers must communicate their message and showcase their expertise in a whole new way,” said Westerberg. “What used to be handled by phone and onsite demonstrations, buyers now expect to find online in the form of articles, videos, and white papers. Only when the buyer is convinced that your company can help them are they interested in engaging face to face. Therefore, B2B marketers have to strategically create, publish and promote valuable, memorable, and frequent content. There’s been a fundamental change from outbound marketing to inbound marketing.”

Sage Summit is the annual Business Partner and Customer conference hosted by Sage. Over 4,000 attendees are expected for the event. The conference will be held July 10 – 15, 2011 at the Gaylord National, 201 Waterfront Street, National Harbor, MD, 20746.

Joining Westerberg in the presentation will be Sage Business Partners and Dawn Westerberg Consulting LLC clients Jeannie Huckstep, Huckstep & Associates (www.huckstep.com), Kent Hollrah, JMT Consulting Group (www.jmtconsulting.com), and Mike DeRosa, DeRosa Mangold (www.derosamangold.com).

Westerberg is a frequent speaker on B2B Marketing topics and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The ITA Spring Conference is taking place May 1-3, 2011 at the Westin Buckhead Atlanta. “It’s an honor to present at ITA and I’m excited about these sessions which are the result of member feedback on the types of topics and sessions that would be most helpful in managing their business,” says Westerberg. “Social Media offers professional services firms with a great opportunity to showcase their expertise and gain exposure with new markets.”

Dawn Westerberg Consulting LLC assists business-to-business firms in strategic marketing, public relations and social media. Westerberg speaks frequently on a variety of marketing topics including Social Media, Content Creation, Customer Experience, and Marketing Fundamentals.

Her presentation “The Hub – Is Your Online House in Order?” addresses the need for compelling content on websites and blogs providing visitors with the information they need to self-qualify themselves, continue returning to the site, and ultimately engaging in business with the firm.

“How to Monetize Social Media: B2B Case Studies” will focus on the results of real world marketing campaigns from campaign creation to campaign measurement to return on investment.

Westerberg will facilitate a hands-on lab for attendees looking to become more proficient in their use of Twitter.

About Information Technology Alliance (ITA):
The ITA is an independent, membership association of leading firms and companies whose primary objective is to create a community where members share information and build relationships that improve the way they, and their clients, do business. The membership roster consists of some of the most highly regarded mid-market technology professionals, consultants, and product/service providers in North America.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

- RSS news feed for Dawn Westerberg Consulting:
http://send2pressnewswire.com/author/dawn-westerberg-consulting-llc/feed .

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

“The focus of ITA is to provide an independent forum for leading businesses to share information, assess the nature and direction of the profession and to accomplish their own business goals,” said Ron Eagle, president of ITA. “By participating in ITA, Dawn Westerberg Consulting LLC has shown that they are committed to the long-term success of their organization and their clients.”

“It is an honor to be an ITA member,” said Dawn Westerberg, president, Dawn Westerberg Consulting LLC, “ITA expects much of its members – the sharing of best practices, code of conduct and active participation in making the organization and the events hosted by ITA excellent. That’s exactly the benchmark I want for me, my company and for my clients.”

About ITA:
The ITA is an independent, not for profit, professional association of leading firms and companies whose purpose is to share information and build relationships that improve the way its member firms, and their clients, do business. The membership roster consists of some of the more highly regarded mid-market technology professionals, consultants, and product/service providers in North America.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

- RSS news feed for Dawn Westerberg Consulting:
http://send2pressnewswire.com/author/dawn-westerberg-consulting-llc/feed .

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The webcast, entitled “Taking the Fear and Hype Out of Social Media: Advice for Nonprofits,” is the first presentation of its kind offered by JMT Consulting, which is a national provider of consulting and software solutions to nonprofits.

Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg following a successful career in marketing and sales at Sage, the 3rd largest seller of business software in the world. Westerberg, who is also an Authorized Duct Tape Marketing Consultant, says of the social media presentation: “I am excited JMT Consulting asked me to give this presentation. There are a lot of myths concerning social media and we hope to shed more light on how it can be an effective way for nonprofits to effectively communicate with their members.”

Westerberg has been working with JMT on a variety of strategic marketing, public relations and online marketing initiatives. “Dawn has been instrumental in increasing the impact of JMT Consulting Group’s online presence through our website, blog, and social media,” says Jacqueline M. Tiso, CEO of JMT Consulting. “We asked Dawn to share the same best practices her guidance has helped us enjoy with our nonprofit community.”

The webcast, scheduled for Thursday, February 17, at 3 p.m. Eastern Standard Time, will cover a variety of social media topics including:
- general definition of, and introduction to, social media;
- social media best practices; and
- examples of nonprofits successfully using social media.

For nonprofits interested in attending the webcast, a registration page can be viewed at: http://www.jmtconsulting.com/resources/events/taking-the-fear-and-the-hype-out-of-social-media-advice-for-nonprofits .

About JMT Consulting Group:
Headquartered in Patterson, New York, JMT Consulting Group (www.jmtconsulting.com) is a leading provider of software and consulting services to nonprofits.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

- RSS news feed for Dawn Westerberg Consulting:
http://send2pressnewswire.com/author/dawn-westerberg-consulting-llc/feed .

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Plain text copy of press release: send2pressnewswire.com/mediadrome/2011-02-0208-001.txt .
PDF copy of release: send2pressnewswire.com/mediadrome/news_2011-02-0208-001.pdf .

Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg following a successful career in marketing and sales at Sage, the 3rd largest seller of business software in the world. Westerberg, who is an Authorized Duct Tape Marketing Consultant, says of her company’s newest customer win: “I look forward to discovering a variety of marketing and communication strategies to help build upon e2b teknologies’s position as a leading provider of business software and consulting services.”

Westerberg specializes in helping businesses with strategic marketing, online marketing, brand awareness and public relations. “Dawn will be instrumental in helping us develop meaningful content to enhance the experience of visitors to our website,” says James Mallory, Marketing Director of e2b teknologies. “We’ve begun an aggressive press release schedule with Dawn’s help and in addition to the coverage we’ve received, we’ve already more than doubled the number of links into our website.”

e2b teknologies is among a select group of software resellers in North America specializing in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and other software solutions. In her 15 years at Sage, Westerberg worked as a Marketing and Sales Vice President for a variety software product lines sold through a reseller channel. “e2b technologies is one of those companies with an abundance of compelling product news and customer stories,” says Westerberg. “Designing and executing an effective strategic marketing, public relations and online content plan will be a delight for such a talented software firm.”

About e2b teknologies:
e2b teknologies provides enterprise resources planning (ERP), customer relationship management (CRM), and other solutions for distribution, manufacturing, and service companies. Anytime Collect credit and collections management (CCM) and e2b 500 are delivered through its e2b software division. e2b calibration is an ISO/IEC 17025 accredited calibration laboratory.

About Dawn Westerberg Consulting LLC:
Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

- RSS news feed for Dawn Westerberg Consulting:
http://send2pressnewswire.com/author/dawn-westerberg-consulting-llc/feed .

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Plain text copy of press release: send2pressnewswire.com/mediadrome/2011-01-0125-002.txt .
PDF copy of release: send2pressnewswire.com/mediadrome/news_2011-01-0125-002.pdf .

Dawn Westerberg Consulting was founded in 2010 by Dawn Westerberg after a 15 year stint as Marketing Vice President and, later, Sales Vice President for Sage. Westerberg, who is an Authorized Duct Tape Marketing Consultant, says of her company’s newest customer win: “I am excited to help Oasis grow their business. They have been providing high-quality technology solutions for 20 years and are focused on helping customers become profitable and effective.”

Areas in which Westerberg will help Oasis with its 2011 marketing include development of a strategic marketing plan, content creation, online visibility and revenue growth activities.

“I selected Dawn because of her industry knowledge, her years with Sage and her understanding of the markets that I do business in,” says Annette Manias, president Oasis Solutions Group. “Dawn was always the ‘go to’ marketing expert during her years at Sage and her B2B marketing talent is well known within our industry. Because marketing our ERP solutions for manufacturing, distribution and service companies is information intensive, Dawn’s B2B marketing and sales knowledge will be tremendous assets to Oasis’ go-to-market strategy.”

About Oasis Solutions Group:
Since 1991, Oasis Solutions Group, based in Louisville, Kentucky, has been serving businesses throughout the United States with software consulting, programming, training and support specializing in accounting, human resource management, sales force automation and custom software development.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC.

An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

News Source: Dawn Westerberg Consulting LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Plain text copy of press release: send2pressnewswire.com/mediadrome/2011-01-0118-002.txt .
PDF copy of release: send2pressnewswire.com/mediadrome/news_2011-01-0118-002.pdf .