Katz Marketing Solutions
This eMediaKit™ - an electronic media kit - for Katz Marketing Solutions contains background information as well as a news archive index (below). Katz Marketing Solutions is a marketing and brand management consulting firm specializing in consumer products and food and beverage marketing. We are experienced corporate brand marketers who provide expertise to grow brands faster and more profitably.
Our services include:
Marketing Planning
Brand Positioning
New Product Development
Market Research
Licensing
Interim Brand Management
Katz Marketing Solutions has provided marketing, brand management and new product development leadership for major brands and companies including Miller Lite brand, Enfamil brand, The Scotts Company, Frito-Lay Foodservice, Ruffles brand, and Borden brands, as well as smaller, emerging brands.
ABOUT CEO TAMMY KATZ:
Tammy Katz is Chief Executive Officer and Founder of Katz Marketing Solutions, a marketing consulting firm. She is an expert marketer with an extensive track record of building and revitalizing numerous Fortune 500 brands.
Tammy Katz has held key brand marketing positions with Frito-Lay, Miller Brewing Company, Bristol-Myers Squibb and The Scotts Company. Her expertise is in strategic and marketing planning, brand positioning, advertising and communication, new product development, licensing, and cross-functional team implementation.
Prior to founding Katz Marketing Solutions, she served as Vice President, The Scotts Company, where she led the successful acquisition integration and brand revitalization of the Ortho and RoundUp brands and national marketing teams.
As Brand Director, Miller Lite, she led the successful turnaround of the previously declining brand, and developed the Effie award-winning Life Is Good television, radio, and outdoor advertising campaign. Tammy has also led numerous brand, strategic planning, and new product development initiatives for other major brands, including: Enfamil, Boost, Dearfoams, Borden Ice Cream, Sun Chips, and Ruffles Potato Chips.
Katz has an MBA in Marketing and Finance from The Ohio State University and serves on the Board of Directors of Monterey Gourmet Foods, Kahiki Foods, and several central Ohio non-profit boards. Katz is an Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. She serves as the Marketing mentor for Count Me In for Women's Economic Independence program. Katz's marketing perspective has been quoted in The Wall Street Journal, USA Today, Discount Store News, Columbus CEO, Inc.com, and Brand Week.
MEDIA ONLY CONTACT:
Katherine Simmons
Katz Marketing Solutions
ksimmons @ katzmarketingsolutions.com
+1-(614)-252-7824
More information for Katz Marketing Solutions:
http://www.katzmarketingsolutions.com/
Subscribe to news RSS Feed for Katz Marketing Solutions Profile information is Copr. © 2012 eMediaKit™.
COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Tammy Katz, CEO of Katz Marketing Solutions, will present ‘Be Prepared: How to Survive and Thrive during a Media Crisis’ at the Mid-America Food Processors Association’s annual meeting on March 9, at the Embassy Suites in Indianapolis, Indiana. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, food safety, and crisis management.
FILED UNDER: Advertising and Marketing, COLUMBUS, Ohio, Events, Food, Ohio, Press Releases.
COLUMBUS, Ohio — Tammy Katz, CEO of Katz Marketing Solutions, will present 8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety.
FILED UNDER: Advertising and Marketing, Business, COLUMBUS, Ohio, Food and Beverages, Ohio, Press Releases.
COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008. As one of the food industry’s largest and influential shows.
FILED UNDER: Advertising and Marketing, COLUMBUS, Ohio, Events, Food and Beverages, Ohio, Press Releases, Trade Shows, Fairs and Expos.
COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at McCormick Place, in Chicago.
FILED UNDER: Advertising and Marketing, COLUMBUS, Ohio, Food and Beverages, Ohio, Press Releases, Trade Shows, Fairs and Expos.
TAMPERE, Finland – July 30 (SEND2PRESS NEWSWIRE) — ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.
FILED UNDER: Advertising and Marketing, Food and Beverages, Press Releases.
COLUMBUS, Ohio – July 3 (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend ‘How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small’ hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show in NYC.
FILED UNDER: Advertising and Marketing, COLUMBUS, Ohio, Food and Beverages, Ohio, Press Releases, Trade Shows, Fairs and Expos.
BENNETTSVILLE, S.C. – Oct. 9 (SEND2PRESS NEWSWIRE) — SOPAKCO, a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions to develop and market their future new food products. SOPAKCO is a primary supplier of military meals and contract supplier for leading food brands.
FILED UNDER: Advertising and Marketing, COLUMBUS, Ohio, Food and Beverages, Ohio, Press Releases, South Carolina.
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