LOS ANGELES, Calif. (SEND2PRESS NEWSWIRE) — ‘Over the last 2 quarters we increased our client’s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,’ says Rowe Morehouse, Principal Consultant at Trendara LLC. ‘We’ve been able to deliver a huge increase in targeted leads, and they’re coming in at a lower cost.’
Advertising and marketing industry news, including print buying services, publications, awards, public relations, publicity, SEO/SEM, e-marketing, B2C, B2B news and related topics from Send2Press Newswire.
ATLANTA, Ga., May 20 (SEND2PRESS NEWSWIRE) — Depth Public Relations LLC, a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective.
NEW YORK, N.Y., and LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) — Eularis is announcing the release of an update to its report ‘Pharmaceutical eMarketing: Building Brands, Relationships & Business Through Web 2.0 and Beyond.’ The comprehensive report has been created to demystify the world of eMarketing and Social Media to provide Pharmaceutical marketers with a competitive edge and the latest information on how to use these emerging tools.
LONDON, U.K., May 18 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company’s cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger.
CHICAGO, Ill., April 29 (SEND2PRESS NEWSWIRE) — Allegro Communications, Inc., a direct marketing firm and developer of FreshDM, recently announced the launch of its new dynamic, content-rich agency website. The new website focuses on maximizing the use of social media to create ongoing relationships and provide interesting, up-to-date content.
KIRKLAND, Wash., April 23 (SEND2PRESS NEWSWIRE) — Jonas Roeser, Senior Vice President of Marketing and Operations of LTC Financial Partners, LLC (LTCFP), has been chosen to be a judge in round 1 of the 2009 International DMA ECHO Awards. The judging will take place May 19th-21st in New York City at the Direct Marketing Association headquarters.
IRVINE, Calif., April 9 (SEND2PRESS NEWSWIRE) — Affiliate Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs).
LOS ANGELES, Calif., April 2 (SEND2PRESS NEWSWIRE) — Wingman Media, a full-service retail advertising agency, announces strong client growth during 2009′s first quarter. The company attributes the growth to a comprehensive interactive service offering that provides clients with efficient online marketing and advertising. Wingman’s interactive offering has led to new hires and an augmented client roster.
ORANGE COUNTY, Calif., March 16 (SEND2PRESS NEWSWIRE) — Business Builder Alliance, Inc. (BBA), an innovative consumer marketing company with a focus on local business, announced today the launch of the Red Carpet Alliance(TM) system in a joint venture with 7G Companies Inc. The system enables local stores and neighborhood restaurants to significantly improve their ability to acquire and retain loyal customers.
NEW YORK, N.Y., March 6 (SEND2PRESS NEWSWIRE) — In response to a troubled economy and gloomy financial climate, EMRG Media announces the launch of a New York City business networking series; this is the first in a series of monthly events. It is scheduled to take place at Arena located at: 135 West 41st Street on Wednesday, March 11 from 6:00 p.m. to 11:00 p.m.
CHICAGO, Ill., Feb. 5 (SEND2PRESS NEWSWIRE) — Allegro Communications, Inc., direct marketing creative agency and developer of FreshDM, sponsored the Chicago Salesforce.com User Group meeting in December. Allegro educated the group about mail on-demand and print fulfillment techniques. In addition, Allegro provided a live demonstration of FreshDM – a certified application on the Salesforce.com AppExchange.
WAYNE, N.J., Feb. 3 (SEND2PRESS NEWSWIRE) — In today’s current economic climate of cut backs and layoffs, it’s refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press.
CHICAGO, Ill., Jan. 12 (SEND2PRESS NEWSWIRE) — GameBeat Studios announced today that now through March 1, 2009 they will offer free, custom music demos to advertising and marketing agencies for their upcoming radio or television spots. The launch of this unprecedented promotional strategy comes just days before the debut of a new Toyota TV commercial featuring music composed and produced by GameBeat.
NEW YORK, N.Y., Dec. 16 (SEND2PRESS NEWSWIRE) — Party like it’s 2009. EMRG Media, LLC, New York’s leading event planning and marketing company, announced today that their staff will be on the streets of Manhattan giving out more than 20,000 books to savvy New Yorkers seeking hot New Year’s Eve party deals in NYC. ‘New Yorkers are a smart group, and when faced with the challenges of today’s economy, they are getting even smarter,’ Mario Stewart, founder and co-owner of EMRG Media, LLC, says.
TEMPE, Ariz., Dec. 8 (SEND2PRESS NEWSWIRE) — Slim Shots appetite controller has recently been made available in convenience stores nationwide. Slim Shot consumers will now be able to conveniently enjoy their favorite weight-loss product in a cup of coffee on the way to work, or simply like a shot of liquor. STG Media Corp. will kick off the convenience store rollout by placing Slim Shots into 30,000 convenience stores within 90 days of the launch.
TORONTO, Canada, Nov. 24 (SEND2PRESS NEWSWIRE) — A revolution has been brewing, 12 months in the making, at the offices of Voices.com as they release their all-new, redesigned site and broaden their influence not just in the realm of voice over, but to the advertising industry and beyond. Voices.com is an online workplace where business owners can go to audition and hire the freelance professionals they need to get voice-over recordings done.
AUSTIN, Texas, Nov. 19 (SEND2PRESS NEWSWIRE) — SaleAMP(TM), a cutting-edge marketing and software company, today announced a unique pay-for-performance real estate marketing service for condo developers, large home builders and real estate related banks, nationwide. The service, based on proprietary internet marketing tools and techniques, has produced tens of thousands of buyer prospects and sales in a matter of months.
HOLLYWOOD, Calif., Nov. 13 (SEND2PRESS NEWSWIRE) — BETARecords.com, the fast growing online music social community and upcoming TV show, today announced the launch of the first known peer-to-peer community advertising technology internally tagged by the team as DAAN – Dynamic Affinity Advertising Network. DAAN (patent applied for) allows any BETA Records community user to select and drag up to three ad modules onto their profile page.
TEMPE, Ariz., Nov. 13 (SEND2PRESS NEWSWIRE) — The rocky economy has affected many areas of the market, but one area that has not been slapped in the face by the United State’s financial crisis is energy shots, says STG Media Corp. The energy beverage category has grown over 260-percent in the past 3 years and is expected to grow another 15-percent in the years that follow. Consumers are finding themselves working longer and sleeping less to help compensate for the rising gas prices, the plummeting stock market, and the rocky real estate market.
AUSTIN, Texas, Oct. 30 (SEND2PRESS NEWSWIRE) — David Hubbard, executive vice president and creative director for Austin ad agency MDS Advertising, announced today that MDS would serve as agency of record for the just completed AT&T Executive Education and Conference Center at the University of Texas at Austin. MDS will create a comprehensive launch and awareness campaign for the $140 million, Lake/Flato designed hotel, meeting and executive education complex that opened in late September.
CHICAGO, Ill., Oct. 22 (SEND2PRESS NEWSWIRE) — Allegro Communications, Inc., a direct marketing creative agency and developer of FreshDM, recently announced that FreshDM has a totally new look, tailored for financial services clients like CIT and Genworth Financial. The newly launched design can be viewed on the FreshDM site at freshdm.com.
SAN DIEGO, Calif., Oct. 15 (SEND2PRESS NEWSWIRE) — In the midst of economic downturn, many businesses have found themselves recently caught between a marketing rock and a budgetary hard place. Recognizing this need, TeeCompressed has ushered in a fresh take on a classic promotional item, offering companies a much-needed creative marketing solution.
LONG BEACH, Calif., Oct. 14 (SEND2PRESS NEWSWIRE) — After years of managing national interactive marketing campaigns for some of the largest real estate firms in the country, Agent Influence’s seasoned management team knew that making tested high end web applications, technologies and tools available to local agents would provide them with an extraordinary advantage in their own communities.
SECAUCUS, N.J., Sept. 4 (SEND2PRESS NEWSWIRE) — Bob Taylor, Managing Member at Max Radio Network, LLC, has earned the coveted designation of Certified Digital Marketing Consultant (CDMC) by the Radio Advertising Bureau (RAB). The RAB is the sales and marketing arm of the Radio industry with nearly 7,000 members, including almost 6,000 stations in the U.S.
NEW YORK, N.Y., July 29 (SEND2PRESS NEWSWIRE) — EMRG Media, LLC, New York’s leading event planning and marketing company, announced today the launch of its hotel division in New York City. This new division is in response to a growing hotel-industry clientele. Over the last eight years, EMRG Media has conducted event planning and marketing for New York’s premier restaurants, event spaces, nightclubs and lounges. Now, they will be adding hotels to their exclusive client roster.
TEMPE, Ariz., July 23 (SEND2PRESS NEWSWIRE) — Millions of consumers are faced with pain and swelling from arthritis, chronic and acute injuries. These consumers often find themselves forced to choose relief from an overabundance of products on the market, most of which are only marginally effective. That is why Locin Industries Ltd., the distributors of ActiPatch Pain Therapy have teamed up with STG Media Corp. and STG Interactive.
LOS ANGELES, Calif., July 15 (SEND2PRESS NEWSWIRE) — Media Mayhem Corporation (MMC) announces Monday exclusive representation of the multi-tiered horror network of web sites that have film and production studios scrambling for placement of their latest projects on the small and silver screens.
WAYNE, N.J., June 17 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine surveyed their clients and marketing contacts and compiled a list of direct mail formats that would be tested during the year. (VIDEO)
COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008. As one of the food industry’s largest and influential shows.
BOSTON, Mass., June 11 (SEND2PRESS NEWSWIRE) — Street Attack has launched a social media program as part of an ongoing influencer campaign for IzzitGreen.com, Boston’s new green networking, rating and review website. The campaign kicked off in early May 2008, leading up to the official launch of IzzitGreen.com on May 24th. The authentic nature of IzzitGreen makes this an ideal campaign for our social media-oriented services, says Street Attack President Terry Lozoff.
PHOENIX, Ariz., June 4 (SEND2PRESS NEWSWIRE) — STG Retail Direct has recently been selected by Amerimex DSD as an exclusive brand manager for U.S. based brands. Additionally, Amerimex DSD is helping expand retail distribution of STG clients to 100,000 national C-Stores as well as to Mexico and Japan.
AVENTURA, Fla., May 28 (SEND2PRESS NEWSWIRE) — Hanger Network, the in-home media company behind EcoHangers(TM), the environmentally friendly marketing platform which replaces common wire hangers used in dry cleaners, announced today the partnership with Rick Zafrani, owner of Greenlife Media, Inc. Greenlife Media, Inc. will join the Hanger Network team and will be responsible for sales and operations in the Florida area.
TEMPE, Ariz., April 29 (SEND2PRESS NEWSWIRE) — Identigene, an industry leader in DNA identification testing, has chosen STG Media Corp as their Agency of Record. Identigene is a simple and reliable DNA paternity test that is currently available in 4,500 retail locations nationwide. The test includes swabs for collecting samples from inside the cheek of a child, alleged father and mother, which are then packaged and mailed to the Identigene lab in Salt Lake City.
NEW YORK, N.Y. and LONDON, U.K., April 21 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on Making the Right Research Decision for ROI – The Link Between Research and Decisions on Bottom Line Return, at 3rd Annual Pharmaceutical Market Research Summit.
COLUMBUS, Ohio (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at McCormick Place, in Chicago.
NEW YORK, N.Y. and LONDON, U.K., March 10 (SEND2PRESS NEWSWIRE) — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry.
TEMPE, Ariz., March 5 (SEND2PRESS NEWSWIRE) — Superbowl quarterback, Tom Brady has agreed to be the face of Myo-Med, for the launch of their 2008 media campaign. BioForce, the makers of Myo-Med, recently appointed STG Media Corp. as their agency of record to assist them in creating brand awareness among athletes and arthritis sufferers nationwide.
WAYNE, N.J. – Jan. 30 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being.
WAYNE, N.J. – Jan. 7 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.
NEW YORK, N.Y. – Dec. 5 (SEND2PRESS NEWSWIRE) — JamesAllen.com, the online diamond retailer, has announced the first in its series of video based contests to be held over the next twelve months. The Best Video Proposal contest invites participants to submit a video explaining or showing their marriage proposal idea. The winner of this contest will collect a diamond engagement ring valued at $3,000. (VIDEO)
WAYNE, N.J. – Nov. 13 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.
LAS VEGAS, Nev. – Nov. 7 (SEND2PRESS NEWSWIRE) — WORLD BLOG EXPO — Every year around end of October and beginning of November political yard-signs dot your neighbors lawn and street medians as campaigns try to increase name recognition and push to Get-Out-The-Vote on Election Day and with the 2008 elections now less than a year away, social networking sites and blogs will soon be cultured with electronic yard sign widgets.
BOSTON, Mass. – Oct. 30 (SEND2PRESS NEWSWIRE) — OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. Street Attack will be launching an online viral campaign in November 2007.
WAYNE, N.J. – Aug. 14 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service – personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.
TAMPERE, Finland – July 30 (SEND2PRESS NEWSWIRE) — ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.
COLUMBUS, Ohio – July 3 (SEND2PRESS NEWSWIRE) — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend ‘How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small’ hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show in NYC.
NEW YORK, N.Y. – July 2 (SEND2PRESS NEWSWIRE) — JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week’s BET Awards. Tuesday night’s awards will include the world premiere of a new TV commercial featuring Mary J Blige – part of a campaign for Chevy Tahoe – for which Simon and JSM Music played a key role.
WAYNE, N.J. – Mar. 7 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns.
WAYNE, N.J. – Jan. 9 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a New Jersey-based direct mail company, has recently formed a strategic alliance with direct marketing specialist, DME, in Daytona Beach, Fla. Ballantine is excited to announce the addition of personalized one-to-one marketing to its roster of direct-marketing solutions.
WAYNE, N.J. – Nov. 9 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.
BENNETTSVILLE, S.C. – Oct. 9 (SEND2PRESS NEWSWIRE) — SOPAKCO, a market leader in ready-to-eat meals, announced hiring Columbus, Ohio-based Katz Marketing Solutions to develop and market their future new food products. SOPAKCO is a primary supplier of military meals and contract supplier for leading food brands.