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Archive | Advertising and Marketing

Advertising and marketing industry news, including print buying services, publications, awards, public relations, publicity, SEO/SEM, e-marketing, B2C, B2B news and related topics from Send2Press Newswire.

Softway Solutions Ramps Up Educational Efforts in 2012 Through its Website

HOUSTON, Texas, Feb. 7, 2012 (SEND2PRESS NEWSWIRE) — As the evolution of technology continues to roar forward, one technology company is ensuring that business owners stay ahead of the curve and know how to efficiently utilize the growing number of important online tools. Softway Solutions, located in Houston, is dedicating 2012 to engaging its local community, and worldwide pool of online viewers as a whole, with helpful information on online marketing.

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Businesses Come to Localization, LLC While Polishing Their Foreign Language Skills

BOSTON, Mass., Feb. 3, 2012 (SEND2PRESS NEWSWIRE) — Mr. Ray Michaels, founder of Localization, LLC, has recently announced that the sluggish economy has forced companies to look into Canadian, European, Asian and South American markets and while they are working on that French pronunciation, managers now come to Localization, LLC Translation Services for translation and language support.

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Racetrack Kitties: Teen Jockey Races to Save Cats’ Lives

LOS ANGELES, Calif., Feb. 2, 2012 (SEND2PRESS NEWSWIRE) — Eswan Flores wanted to give back to the non-profit organization, FixNation, that worked to control the cat population at the Los Alamitos Race Course where he began his horse-racing career so he decided to sponsor them.

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Patented Plug-in Release Expected to Rocket Share Values

NEW YORK, N.Y., Jan. 31, 2012 (SEND2PRESS NEWSWIRE) — As part of Masterseek’s ongoing effort to increase the size of their database while improving functionality they have recently created and patented a unique search technology for their website (US Patent application 61592495). The new plug-in is expected to debut before the end of February, 2012.

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Analysis Reveals the Next ‘Google’ of B2B Search Engines – Masterseek.com Surpasses Largest B2B Search Engines by Drastic Margins

NEW YORK, N.Y., Jan. 23, 2012 (SEND2PRESS NEWSWIRE) — Masterseek.com is a B2B search engine which provides businesses the ability to search for other businesses across the globe without the clutter often resulting from searches in consumer-based search engines such as Google, Bing and Yahoo. While Masterseek is primarily a B2B oriented search engine, it is also a convenient source for consumers searching specific businesses and it is believed a percent of Masterseek traffic is from consumer searches.

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B2B Search Engine Steps into Billion Dollar Market for Data Sales

NEW YORK, N.Y., Jan. 20, 2012 (SEND2PRESS NEWSWIRE) — Masterseek.com is a B2B search engine offering the ability to search for businesses across the globe while eliminating ‘clutter’ inherent in consumer-based search engine results. Though Masterseek is a B2B based search engine, Masterseek also receives traffic from consumers seeking specific businesses.

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Voice Acting Conference VOICE 2012 Welcomes Voices.com as Premier Sponsor

LOS ANGELES, Calif., Jan. 16, 2012 (SEND2PRESS NEWSWIRE) — Voices.com, an online marketplace connecting businesses with voice actors, is pleased to announce their sponsorship of The VoiceOver International Creative Experience (VOICE 2012). Voices.com supported VOICE 2007 and 2010 in previous years through sponsorship, social media reporting and editorial coverage, extending the reach of the conference to a global audience hungry for the latest news, information and trends observed during the industry conference.

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Long Island Web Design Firm Reports Sizzling Growth in 2011

MASSAPEQUA, N.Y., Jan. 10, 2012 (SEND2PRESS NEWSWIRE) — While the economy was grim for many in 2011, Bowen Media, a leading Long Island web design firm, reports that it tripled its number of employees and was also voted the number one best web services company by the Long Island Press. This nomination was for the third year in a row.

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Masterseek Reaches 100 Million Milestone – World’s Fastest-Growing B2B Search Engine Platform

NEW YORK, N.Y., Jan. 4, 2012 (SEND2PRESS NEWSWIRE) — In what may prove to be a significant day in the development of B2B search technology, today Masterseek, the world’s fastest-growing B2B search engine platform, announced an important milestone: The business search engine giant has now reached 100 million business profiles.

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Non-Profit PR Grants Program expanded to $50K for 2012, now includes Internet Marketing Campaign for Grant Recipients

TORRANCE, Calif., Dec. 19, 2011 (SEND2PRESS NEWSWIRE) — Neotrope, a California based brand identity, internet marketing, and PR firm established in 1983, today announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012.

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Softway Solutions Teams with Internet Marketing Expert to Expand Business Services

HOUSTON, Texas, Dec. 14, 2011 (SEND2PRESS NEWSWIRE) — Based in the USA, Softway Solutions has been innovating web design and multi-media services for more than eight years. These services, along with their Internet marketing and mobile solutions background, have helped many businesses get off the ground. With a satisfied customer base, Softway Solutions has expanded its business to encompass more than a 100-employee workforce.

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Long-Term Care Awareness Campaign ’3 in 4 Need More’ Gains Additional Support and New Board Members

KIRKLAND, Wash., Dec. 1, 2011 (SEND2PRESS NEWSWIRE) — In November the 3in4 Association added seven new members to its advisory board, and received increased support from two insurance carriers: John Hancock, an existing member of the organization, and Genworth, which provided sponsorship of a meaningful consumer study. ‘We’re gaining momentum,’ says Mark Goldberg, Treasurer of the association that runs the ’3 in 4 Need More’ campaign.

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Businesses Worldwide Will Spend $140 Billion on Managed Telecommunications Services in 2012, says Insight Research Corp.

MOUNTAIN LAKES, N.J., Nov. 30, 2011 (SEND2PRESS NEWSWIRE) — While business spending on all telecommunications services is expected to grow in single-digit percentages over the next six years, global spending on managed services is expected to grow at an annual compounded rate of 14.7 percent over the period, according to the latest market study from Insight Research.

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Los Angeles PR Firm Again Donates Services to Worthy Causes: Non-Profit PR Grants Program for 2012 announced by Neotrope

LOS ANGELES, Calif., Nov. 15, 2011 (SEND2PRESS NEWSWIRE) — Neotrope(R), a brand identity, public relations, and marketing firm established Jan. 1983, announces its latest Non-Profit PR Grants Program for 2012. The firm is again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 29th anniversary.

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Mobile Apps Geared to Enterprises Will Generate More than $150 Billion Globally for Solution Providers Over Next Six Years, says Insight Research Corp.

MOUNTAIN LAKES, N.J., Nov. 10, 2011 (SEND2PRESS NEWSWIRE) — Enterprises across many vertical industries are adopting various wireless-capable applications such as VoIP calling with fixed mobile convergence capabilities; e-mail and instant messaging; mobile conferencing and collaboration software; machine-to-machine communications; and mobile sales force automation programs in order to grow their sales, improve customer support, and reduce operational costs, according to a new market research study from The Insight Research Corporation.

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Dawn Westerberg to Present on Blogging, Twitter and Google+ at Duct Tape Marketing Gathering 2011

AUSTIN, Texas, Oct. 21, 2011 (SEND2PRESS NEWSWIRE) — Dawn Westerberg, president of Dawn Westerberg Consulting LLC and an authorized Duct Tape Marketing Consultant, will be presenting a session on Blogging, Twitter and Google+ at the Duct Tape Marketing Gathering 2011 conference in Kansas City, Mo., October 27 – 29, 2011.

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When Buying Telecommunication Services, US Hispanic Over-Index, Says Insight Research

MOUNTAIN LAKES, N.J., Oct. 13, 2011 (SEND2PRESS NEWSWIRE) — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 16.3 percent of the total US population, will spend the most.

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CMI and American Cancer Society to Co-Present at The Market Research Event 2011

ATLANTA, Ga., Oct. 11, 2011 (SEND2PRESS NEWSWIRE) — Bill Salokar, vice president of business development at CMI, a full-service marketing research company, and Kimberly Cason, senior consultant at American Cancer Society, will share important research insights from the American Cancer Society’s highly successful ‘More Birthdays’ campaign.

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Jessicurl Announces Branding Relaunch to Visually Represent the Curly Hair Lifestyle

ARCATA, Calif., Oct. 10, 2011 (SEND2PRESS NEWSWIRE) — First launched in 2002, Jessicurl was developed to provide people with all types of naturally curly hair – textured, wavy, kinky, fine or coarse – with the confidence to embrace their curls. And, after nearly 10 years of growth and development, it’s time for a fresh new look and feel.

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HostWink Launches YouTube Channel

HOUSTON, Texas, Oct. 6, 2011 (SEND2PRESS NEWSWIRE) — HostWink launched its YouTube channel in October 2011. To see the designed HostWink page, visit www.youtube.com/hostwink . Brian Covell, the Chief Information Officer of HostWink said, ‘To better communicate with our customers we will place significant effort through a video, using YouTube as a vehicle for this exchange.’

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A Way to Solve the New Home Sales Crisis

SANTA BARBARA, Calif., Sept. 27, 2011 (SEND2PRESS NEWSWIRE) — A new book, ‘Why People Don’t Buy New Homes’ (ISBN: 978-0-692-01438-7), proposing a solution to improve the numbers of new homes being sold, has just been announced by Sales Superiority Publishing. Written by Steve Weston, a new home salesperson with 30 years experience, this book makes the case that it is possible for builders and their own salespeople to re-energize their sales efforts and improve their sales.

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Dawn Westerberg to Speak at NCACPA 2011 Members in Business and Industry Conference

AUSTIN, Texas, Sept. 19, 2011 (SEND2PRESS NEWSWIRE) — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will be speaking at the North Carolina Association of CPAs (NCACPA) 2011 Members in Business and Industry Conference September 22 – 23, 2011 in Asheville, N.C. One session, ‘Putting Social Media to Work for Your Business’ will focus on Social Media.

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Consumer and Business Spending on Carrier Ethernet Services Will Nearly Triple Over Five Years, says Insight Research Corp.

MOUNTAIN LAKES, N.J. (SEND2PRESS NEWSWIRE) — U.S. enterprises and consumers are expected to spend more than $44 billion over the next five years on Ethernet services provided by carriers, according to a new market research study from The Insight Research Corporation. With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, the market is expected to grow from $4.0 billion in 2011 to reach nearly $11.1 billion by 2016.

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CMI’s Laura Winn to Present Ethnography for Strategic Bank Marketing at 2011 ABA Marketing Conference

ATLANTA. Ga. (SEND2PRESS NEWSWIRE) — Laura Winn, qualitative research manager and ethnographer for CMI, a full-service marketing research company, will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.

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