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Archive | Advertising and Marketing

Advertising and marketing industry news, including print buying services, publications, awards, public relations, publicity, SEO/SEM, e-marketing, B2C, B2B news and related topics from Send2Press Newswire.

Scan Code Saver Launches Mobile Marketing Business Opportunity and Mobile Classified Advertising Network

HUNTINGTON BEACH, Calif. (SEND2PRESS NEWSWIRE) — ‘A coupon is something a consumer presents to a restaurant, store or service business for a discount,’ says Seth Schiller, CEO of Scan Code Saver. ‘Companies like Groupon and Living Social don’t distribute coupons. They sell on-line discounted certificates. There’s a big difference. I believe business owners are getting tired of giving away all the profit in those deals just to get a one-time customer.’

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Phoenix Based Companies Compete to Win $250,000 Small Business Grant

MESA, Ariz. (SEND2PRESS NEWSWIRE) — Thanks to a program launched by Chase and Living Social called Mission: Small Business, dozens of valley companies are competing to win a $250,000 business grant, says AKA Internet Marketing. The contest is still open to those who have not registered, but time is ticking.

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Healthcare Industry’s Telecommunications Services Spending to Exceed $69 Billion Over Next Six Years, says Insight Research Corp.

MOUNTAIN LAKES, N.J. (SEND2PRESS NEWSWIRE) — The hospitals, physicians, clinics, and insurance providers that make up U.S. healthcare system will be spending over $69 billion on telecommunications services over the next six years, says a new market research study released by the INSIGHT Research Corporation.

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New Pet Parenting Advice Given by Philadelphia Main Line Veterinarian on Lifetime Television Series

ARDMORE, Pa. (SEND2PRESS NEWSWIRE) — Philadelphia area veterinarian, Dr. Shelby Neely of Ask The Cat Doctor, will appear on the women’s one-hour morning show, The Balancing Act, on Lifetime Television June 12 and 13, 2012 to discuss the important, but often overlooked, topic of grooming your pets at home. Known as ‘The Cat Doctor’ for both her feline only veterinary practice on the Philadelphia Main Line and for her award-winning website AskTheCatDoctor.com, Dr. Neely’s knowledge and experience on the subject is invaluable.

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Small Business Marketing Strategist Kelly Weppler Creates Summer School for Small Business

COSTA MESA, Calif. (SEND2PRESS NEWSWIRE) — Kelly Weppler of WH and Associates, an Orange County marketing firm, has announced that she will be presenting several key educational sessions for small business owners at The Microsoft Store at South Coast Plaza in Costa Mesa, Calif. As one of six Duct Tape Marketing Master Consultants, Kelly writes and speaks about helping small business marketing.

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CMI Expands Client Solutions Team with New Account Manager and New Qualitative Manager

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — CMI, a full-service marketing research company, has added two new professionals to its client solutions team. Bill Douglas has joined CMI in an account management role, and Valerie Deaton is the newest addition to CMI’s qualitative research team as a qualitative manager.

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Spending by Businesses on Telecommunications Services Will Reach $154 Billion in 2012, says Insight Research Corp.

MOUNTAIN LAKES, N.J. (SEND2PRESS NEWSWIRE) — The U.S. telecommunications industry continues to expand as business spending for wireless services fuels industry revenue growth, says a new market research report from Insight Research. Insight estimates that all U.S. businesses will spend $154 billion for telecommunications services in 2012.

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e2b teknologies to Fully Rebrand by Summer 2012

CHARDON, Ohio (SEND2PRESS NEWSWIRE) — e2b teknologies (e2btek.com), a business software and services provider, announced today a new brand identity featuring a new identity and new names for its three operating business units. The previous business unit logos featured a ‘floating ball’ which has been replaced with the familiar ‘paper airplane’ logo used for e2b’s Anytime brand products.

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Ryan Kocher to Lead CMI’s Analytics Team

ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Ryan Kocher has joined CMI, a full-service marketing research company, as vice president of analytics. Kocher will lead CMI’s analytical sciences team, where he will oversee all of CMI’s analytic service processes and offerings, and guides development of new solutions to help clients understand the decisions their customers make and why.

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CMI’s Jean Fasching and Laura Winn to Speak at 2012 LIMRA Marketing and Research Conference

ATLANTA, Ga., May 10, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Jean Fasching, vice president, and Laura Winn, vice president client solutions, will present ‘Where to Begin and End Your New Product Development Journey’ at LIMRA’s Marketing and Research Conference on May 31, 2012. CMI is a full-service marketing research company that serves clients in consumer and B2B markets, including insurance and financial services.

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SKIM Webinars Deliver New Insights for Social Media Research, Pricing Optimization and Claims Development

NEW YORK, N.Y., May 8, 2012 (SEND2PRESS NEWSWIRE) — SKIM, an international market research agency, will kick-off a new series of free educational webinars for the U.S. market on May 10. Each value-packed webinar is designed to provide marketers, researchers, and product/brand managers with actionable insights they can put into practice in their own organizations.

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New Software Ensures Accurate Matches of Addresses to Redistricted Congressional and State Legislative Districts for 2012 Elections

SAN JOSE, Calif., May 7, 2012 (SEND2PRESS NEWSWIRE) — Online Image, a GIS software and web technology company, is now making available the nation’s most accurate matching of addresses and zip codes to redistricted congressional and state legislative districts. As a result, candidates can run and supporters can vote in the correct districts in the 2012 elections.

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Laura Winn Promoted to Vice President of Client Solutions for CMI

ATLANTA, Ga., May 4, 2012 (SEND2PRESS NEWSWIRE) — Laura Winn has been promoted from qualitative manager to vice president of client solutions for CMI, a full-service marketing research firm. The promotion is in recognition of Winn’s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients’ strategic business questions.

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GoDavis.biz Announces the Launch of Enhanced Website

FARMINGTON, Utah, April 30, 2012 (SEND2PRESS NEWSWIRE) — GoDavis.biz announces the launch of their new and improved website www.GoDavis.biz. This site, focused on Davis County, Utah, offers consumers a centralized place to search for and find local businesses and services. Additionally, consumers are able to read about local upcoming events, entertainment and even search classifieds. GoDavis is a one-stop resource for the Davis County consumer.

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Visionary Pete Luongo to Join Crown Board of Advisors

DAYTON, Ohio, April 23, 2012 (SEND2PRESS NEWSWIRE) — Crown is pleased to announce the addition of Pete Luongo, prior President and CEO of the Berry Company and well-known author, to its Board of Advisors. Luongo, a luminary in the state of Ohio and beyond, brings to the board his rich business experience gained over his 33-year career.

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Brand On the Run – RV Rentals Taking Corporate America On Tour

FORT LAUDERDALE, Fla., April 16, 2012 (SEND2PRESS NEWSWIRE) — It’s no secret that marketing directors are on a perpetual quest for the next best thing, now they’re discovering that the perfect vehicle to ‘drive their brand’ may be a custom wrapped motorhome rental. Branded RV rentals have emerged as a cutting edge marketing tool and are becoming popular among companies looking increase their exposure and enhance their corporate identity. Florida based RV rental firm Allstar Coaches has been using vehicle wrap technology for years on its fleet of luxury motorhomes as it continues to grow its Corporate Events and Promotions sector.

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CITYarts Inc. is Recipient of 2012 Non-Profit PR Grants Award

NEW YORK, N.Y., April 16, 2012 (SEND2PRESS NEWSWIRE) — Neotrope is honored to make New York-based CITYarts Inc. one of the chosen recipients for 2012 of its annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with CITYarts’ mission to bring young people and professional artists together to create Public Art. Through this creative process, CITYarts empowers youth and connects children locally and around the world to become active participants in transforming communities.

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Long Term Care Insurance Marketer Wins Coveted ‘Social Media Rockstar’ Finalist Award

OVERLAND PARK, Kan., April 11, 2012 (SEND2PRESS NEWSWIRE) — Long Term Care Associates (LTCA), a member of the National LTC Network, was recently announced a finalist in the ‘Social Media Rockstars – Organizations’ category of SENIORHOMES.COM 2012 BEST OF THE WEB AWARDS. The contest sought to identify the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.

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Organizations Can Now See How Redistricting Has Changed Their Members’ Congressional Districts

SAN JOSE, Calif., April 10, 2012 (SEND2PRESS NEWSWIRE) — Online Image, a GIS software and technology company, today announced the Geocoded Address Batch Processing Service for New Congressional District Matching. This service is the first to match addresses to newly redrawn districts, enabling organizations to update their member address files and direct their members to support the candidates they endorse for the 2012 elections.

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G-Man Marketing Celebrates Decade of Hype

LOS ANGELES, Calif., April 9, 2012 (SEND2PRESS NEWSWIRE) — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G has been providing it for a decade. ‘Just by visiting the Internet, you have been influenced by our work,’ states the head of G-Man Marketing. ‘We create and publish media announcements, press alerts, video messaging, social networking communication, and what I call ghost marketing.’

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Pacific Pinball Museum wins 2012 Non-Profit PR Grant Award

ALAMEDA, Calif., April 5, 2012 (SEND2PRESS NEWSWIRE) — The Pacific Pinball Museum (PPM) of Alameda, California is pleased to announce that PPM has been chosen as a recipient of a grant from the Neotrope(R) 2012 Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone.

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Telcos and CableCo Small Business Units Poised to Take a Revenue Hit, Predicts Insight Research Corp.

MOUNTAIN LAKES, N.J., March 30, 2012 (SEND2PRESS NEWSWIRE) — Over the next five years, all of the major U.S. telcos and cable TV MSOs are expected to lose small business customers to a new crop of hosted service providers that will offer PBX-like voice services at lower reoccurring costs and with minimal site equipment expense, according to a new market research study from The Insight Research Corporation.

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Donna Wydra Joins CMI’s Consumer and Shopper Strategy Solutions

ATLANTA, Ga., March 28, 2012 (SEND2PRESS NEWSWIRE) — Donna Wydra has joined CMI to expand the company’s Consumer and Shopper Strategy solutions for manufacturers, retailers, and restaurants. As senior vice president of consumer and shopper strategy, Wydra will provide counsel on key business issues through strategic insights into external influencers, individual motivations and attitudes.

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CMI’s Jean Fasching to Speak at 2012 NewMR Qualitative Research Virtual Event

ATLANTA, Ga., March 20, 2012 (SEND2PRESS NEWSWIRE) — Jean Fasching, vice president for CMI, a full-service marketing research company, will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event on March 28.

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Telecom OSS Spending to Reach $67 Billion in 2016, says Insight Research Corp.

MOUNTAIN LAKES, N.J., March 12, 2012 (SEND2PRESS NEWSWIRE) — The global market for operations support systems (OSS) – the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks – will exceed $67 billion in 2016, according to a new report by Insight Research.

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B2B Marketing Strategist Dawn Westerberg to Present on Google+ for The Association of Strategic Marketing

AUSTIN, Texas, March 8, 2012 (SEND2PRESS NEWSWIRE) — B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (dawnwesterberg.com), Dawn Westerberg will be presenting ‘Adding Google+ To Your Marketing Mix’ for members of The Association of Strategic Marketing on Thursday, March 15, 2012.

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CMI to Co-Present with Pfizer Specialty at 2012 PMRG Annual National Conference

ATLANTA, Ga., March 8, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Mike Mabey, vice president, client solutions, and Jarod Ricci, senior manager, market analytics, Pfizer Specialty, will present ‘Using Information-Seeking Behavior to Drive Segment-Specific Communication Strategies’ at the 2012 PMRG (Pharmaceutical Marketing Research Group) Annual National Conference.

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Young Business Entrepreneur Makes Slam Dunk with Mini Backboards

SKIPPACK, Pa., March 5, 2012 (SEND2PRESS NEWSWIRE) — What started out as a high school graduation project has now evolved into a full-time business for one savvy, young businessman, Shane McGinley, founder of Mini Backboards – a manufacturer of the hottest, most unique product to hit the basketball award and gift decor market in years.

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Neotrope announces 2012 Non-Profit PR Grant Recipients

LOS ANGELES, Calif., Feb. 29, 2012 (SEND2PRESS NEWSWIRE) — Neotrope(R), a public relations, advertising and marketing firm established in 1983, today announced the recipients of the NonProfit PR Grant Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services. Originally launched in 2000, the Neotrope PR Grants program has helped raise awareness for worthwhile causes all over the U.S. by providing public relations, news dissemination and online marketing, donated by Neotrope’s accredited staff.

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