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Archive | Advertising and Marketing

Advertising and marketing industry news, including print buying services, publications, awards, public relations, publicity, SEO/SEM, e-marketing, B2C, B2B news and related topics from Send2Press Newswire.

Visionary Pete Luongo to Join Crown Board of Advisors

DAYTON, Ohio, April 23, 2012 (SEND2PRESS NEWSWIRE) — Crown is pleased to announce the addition of Pete Luongo, prior President and CEO of the Berry Company and well-known author, to its Board of Advisors. Luongo, a luminary in the state of Ohio and beyond, brings to the board his rich business experience gained over his 33-year career.

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Brand On the Run – RV Rentals Taking Corporate America On Tour

FORT LAUDERDALE, Fla., April 16, 2012 (SEND2PRESS NEWSWIRE) — It’s no secret that marketing directors are on a perpetual quest for the next best thing, now they’re discovering that the perfect vehicle to ‘drive their brand’ may be a custom wrapped motorhome rental. Branded RV rentals have emerged as a cutting edge marketing tool and are becoming popular among companies looking increase their exposure and enhance their corporate identity. Florida based RV rental firm Allstar Coaches has been using vehicle wrap technology for years on its fleet of luxury motorhomes as it continues to grow its Corporate Events and Promotions sector.

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CITYarts Inc. is Recipient of 2012 Non-Profit PR Grants Award

NEW YORK, N.Y., April 16, 2012 (SEND2PRESS NEWSWIRE) — Neotrope is honored to make New York-based CITYarts Inc. one of the chosen recipients for 2012 of its annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with CITYarts’ mission to bring young people and professional artists together to create Public Art. Through this creative process, CITYarts empowers youth and connects children locally and around the world to become active participants in transforming communities.

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Long Term Care Insurance Marketer Wins Coveted ‘Social Media Rockstar’ Finalist Award

OVERLAND PARK, Kan., April 11, 2012 (SEND2PRESS NEWSWIRE) — Long Term Care Associates (LTCA), a member of the National LTC Network, was recently announced a finalist in the ‘Social Media Rockstars – Organizations’ category of SENIORHOMES.COM 2012 BEST OF THE WEB AWARDS. The contest sought to identify the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.

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Organizations Can Now See How Redistricting Has Changed Their Members’ Congressional Districts

SAN JOSE, Calif., April 10, 2012 (SEND2PRESS NEWSWIRE) — Online Image, a GIS software and technology company, today announced the Geocoded Address Batch Processing Service for New Congressional District Matching. This service is the first to match addresses to newly redrawn districts, enabling organizations to update their member address files and direct their members to support the candidates they endorse for the 2012 elections.

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G-Man Marketing Celebrates Decade of Hype

LOS ANGELES, Calif., April 9, 2012 (SEND2PRESS NEWSWIRE) — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G has been providing it for a decade. ‘Just by visiting the Internet, you have been influenced by our work,’ states the head of G-Man Marketing. ‘We create and publish media announcements, press alerts, video messaging, social networking communication, and what I call ghost marketing.’

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Pacific Pinball Museum wins 2012 Non-Profit PR Grant Award

ALAMEDA, Calif., April 5, 2012 (SEND2PRESS NEWSWIRE) — The Pacific Pinball Museum (PPM) of Alameda, California is pleased to announce that PPM has been chosen as a recipient of a grant from the Neotrope(R) 2012 Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone.

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Telcos and CableCo Small Business Units Poised to Take a Revenue Hit, Predicts Insight Research Corp.

MOUNTAIN LAKES, N.J., March 30, 2012 (SEND2PRESS NEWSWIRE) — Over the next five years, all of the major U.S. telcos and cable TV MSOs are expected to lose small business customers to a new crop of hosted service providers that will offer PBX-like voice services at lower reoccurring costs and with minimal site equipment expense, according to a new market research study from The Insight Research Corporation.

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Donna Wydra Joins CMI’s Consumer and Shopper Strategy Solutions

ATLANTA, Ga., March 28, 2012 (SEND2PRESS NEWSWIRE) — Donna Wydra has joined CMI to expand the company’s Consumer and Shopper Strategy solutions for manufacturers, retailers, and restaurants. As senior vice president of consumer and shopper strategy, Wydra will provide counsel on key business issues through strategic insights into external influencers, individual motivations and attitudes.

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CMI’s Jean Fasching to Speak at 2012 NewMR Qualitative Research Virtual Event

ATLANTA, Ga., March 20, 2012 (SEND2PRESS NEWSWIRE) — Jean Fasching, vice president for CMI, a full-service marketing research company, will present ‘Marketing Through Intermediaries: Simulated Conversations Put You In the Room’ during NewMR’s ‘Putting the ‘Qual’ in Qualitative Research’ Virtual Event on March 28.

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Telecom OSS Spending to Reach $67 Billion in 2016, says Insight Research Corp.

MOUNTAIN LAKES, N.J., March 12, 2012 (SEND2PRESS NEWSWIRE) — The global market for operations support systems (OSS) – the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks – will exceed $67 billion in 2016, according to a new report by Insight Research.

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B2B Marketing Strategist Dawn Westerberg to Present on Google+ for The Association of Strategic Marketing

AUSTIN, Texas, March 8, 2012 (SEND2PRESS NEWSWIRE) — B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (dawnwesterberg.com), Dawn Westerberg will be presenting ‘Adding Google+ To Your Marketing Mix’ for members of The Association of Strategic Marketing on Thursday, March 15, 2012.

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CMI to Co-Present with Pfizer Specialty at 2012 PMRG Annual National Conference

ATLANTA, Ga., March 8, 2012 (SEND2PRESS NEWSWIRE) — CMI’s Mike Mabey, vice president, client solutions, and Jarod Ricci, senior manager, market analytics, Pfizer Specialty, will present ‘Using Information-Seeking Behavior to Drive Segment-Specific Communication Strategies’ at the 2012 PMRG (Pharmaceutical Marketing Research Group) Annual National Conference.

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Young Business Entrepreneur Makes Slam Dunk with Mini Backboards

SKIPPACK, Pa., March 5, 2012 (SEND2PRESS NEWSWIRE) — What started out as a high school graduation project has now evolved into a full-time business for one savvy, young businessman, Shane McGinley, founder of Mini Backboards – a manufacturer of the hottest, most unique product to hit the basketball award and gift decor market in years.

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Neotrope announces 2012 Non-Profit PR Grant Recipients

LOS ANGELES, Calif., Feb. 29, 2012 (SEND2PRESS NEWSWIRE) — Neotrope(R), a public relations, advertising and marketing firm established in 1983, today announced the recipients of the NonProfit PR Grant Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services. Originally launched in 2000, the Neotrope PR Grants program has helped raise awareness for worthwhile causes all over the U.S. by providing public relations, news dissemination and online marketing, donated by Neotrope’s accredited staff.

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Britain a ‘Musical Goldmine’ for Top American Ad Agency Execs in Search of New Music

HOLLYWOOD, Calif. and LONDON, U.K., Feb. 25, 2012 (SEND2PRESS NEWSWIRE) — National Association of Record Industry Professionals (NARIP.com) president Tess Taylor leads a delegation of creative music executives from New York to London this week for meetings to create new opportunities for music whose uses contribute to the national economies of the United States, the United Kingdom and world culture.

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CMI to Co-Present with St. Jude Children’s Research Hospital and Merkle at 2012 Washington Nonprofit Conference

ATLANTA, Ga., Feb. 22, 2012 (SEND2PRESS NEWSWIRE) — Alisa Hamilton, director of project management for CMI, will present sessions with St. Jude Children’s Research Hospital(R) and Merkle, a CMI client, at the 2012 Washington Nonprofit Conference. The conference will offer more than 30 educational sessions, a keynote presentation, and roundtable discussions covering innovative strategies and creative approaches to fundraising that help nonprofits develop new initiatives and increase donations.

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The Leading Business Search Engine Masterseek Can Reach a Value of 35 USD Per Share

NEW YORK, N.Y., Feb. 16, 2012 (SEND2PRESS NEWSWIRE) — If acquired in the near future analysts predict Masterseek.com (The Company) will achieve 18-20 USD per share, and some financial experts estimate up to 35 USD per share if Masterseek should choose an IPO, reports The Company.

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Georgia Association of Business Brokers Leader Expects Stronger Business Sales in 2012

ATLANTA, Ga., Feb. 9, 2012 (SEND2PRESS NEWSWIRE) — Sales of Georgia businesses should be much stronger in 2012, predicts C. David Chambless, a top-selling broker and the incoming president of the GABB, the state’s only professional association dedicated to buying and selling businesses.

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End-of-the-World Prices from Clients of G-Man Marketing

LOS ANGELES, Calif., Feb. 7, 2012 (SEND2PRESS NEWSWIRE) — With the end of the world scheduled to take place later this year, G-Man Marketing (gmanmarketing.com) is partnering with its clients to offer special reduced rates in public relations, songwriting, audio mixing and mastering, radio advertising, graphic design, live music promotion, music distribution, and more.

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B2B Marketing Strategist Dawn Westerberg to Speak at Texas Association of CPAs Conference

AUSTIN, Texas, Feb. 7, 2012 (SEND2PRESS NEWSWIRE) — B2B Marketing Strategist and President of Dawn Westerberg Consulting LLC (dawnwesterberg.com), Dawn Westerberg, has announced that she will be speaking at the Texas Association of Certified Public Accountants (TACPA) Winter Meeting on Friday, February 17, 2012.

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Softway Solutions Ramps Up Educational Efforts in 2012 Through its Website

HOUSTON, Texas, Feb. 7, 2012 (SEND2PRESS NEWSWIRE) — As the evolution of technology continues to roar forward, one technology company is ensuring that business owners stay ahead of the curve and know how to efficiently utilize the growing number of important online tools. Softway Solutions, located in Houston, is dedicating 2012 to engaging its local community, and worldwide pool of online viewers as a whole, with helpful information on online marketing.

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Businesses Come to Localization, LLC While Polishing Their Foreign Language Skills

BOSTON, Mass., Feb. 3, 2012 (SEND2PRESS NEWSWIRE) — Mr. Ray Michaels, founder of Localization, LLC, has recently announced that the sluggish economy has forced companies to look into Canadian, European, Asian and South American markets and while they are working on that French pronunciation, managers now come to Localization, LLC Translation Services for translation and language support.

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Racetrack Kitties: Teen Jockey Races to Save Cats’ Lives

LOS ANGELES, Calif., Feb. 2, 2012 (SEND2PRESS NEWSWIRE) — Eswan Flores wanted to give back to the non-profit organization, FixNation, that worked to control the cat population at the Los Alamitos Race Course where he began his horse-racing career so he decided to sponsor them.

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Patented Plug-in Release Expected to Rocket Share Values

NEW YORK, N.Y., Jan. 31, 2012 (SEND2PRESS NEWSWIRE) — As part of Masterseek’s ongoing effort to increase the size of their database while improving functionality they have recently created and patented a unique search technology for their website (US Patent application 61592495). The new plug-in is expected to debut before the end of February, 2012.

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Analysis Reveals the Next ‘Google’ of B2B Search Engines – Masterseek.com Surpasses Largest B2B Search Engines by Drastic Margins

NEW YORK, N.Y., Jan. 23, 2012 (SEND2PRESS NEWSWIRE) — Masterseek.com is a B2B search engine which provides businesses the ability to search for other businesses across the globe without the clutter often resulting from searches in consumer-based search engines such as Google, Bing and Yahoo. While Masterseek is primarily a B2B oriented search engine, it is also a convenient source for consumers searching specific businesses and it is believed a percent of Masterseek traffic is from consumer searches.

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B2B Search Engine Steps into Billion Dollar Market for Data Sales

NEW YORK, N.Y., Jan. 20, 2012 (SEND2PRESS NEWSWIRE) — Masterseek.com is a B2B search engine offering the ability to search for businesses across the globe while eliminating ‘clutter’ inherent in consumer-based search engine results. Though Masterseek is a B2B based search engine, Masterseek also receives traffic from consumers seeking specific businesses.

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