“We’re really just getting started,” says Craig O’Keefe, Brandjolt’s Managing Partner and Chief Creative Officer. “We are in the process now of identifying strategically-appropriate categories and brands to partner with Gogo’s Crazy Bones, as well as assessing the creative approaches that helped make the brand immensely popular overseas, to adjust them for the U.S. market.” Gogo’s Crazy Bones is one of the top toy brands worldwide outside the United States, but cultural and language differences often require shifts in creative materials used when a brand is extended into a less established market.

“Of course, part of the strong appeal of the Gogo’s Crazy Bones franchise,” says O’Keefe, “is that its popularity and flexibility can benefit partners in such a broad range of categories, from packaged foods, kids’ apparel, and QSRs to electronics, sports equipment, retailers, and more. Right now, the door is open, so we’re looking at what strategic and creative partnerships will benefit our client’s brand the most.”

According to Isaias Miremberg, PPI’s Director of Promotions, central to PPI’s choice of Brandjolt is O’Keefe’s long history of creating successful promotions and partnerships for top brands that focus on children 6-12 and their parents, including cereals by General Mills, Post, and Ralston; Pop-Tarts and Rice Krispies Treats by Kellogg’s; Keebler cookies and crackers; Kraft Mac & Cheese and DiGiorno Pizza; McDonald’s, Nestle Ice Creams, Colgate and others. “We’re thrilled to find someone with such a history of promotional programs revolving around kids and their parents,” says Miremberg. “Craig’s background, his clear understanding of what we are about, and his vision for what we can achieve make Brandjolt the best choice.”

O’Keefe says Brandjolt also sees great potential in their new partnership. “We know Brandjolt is perfectly suited for what PPI has and how they like to market their products, so we consider ourselves lucky that everything has worked out to bring our two companies together at exactly the right time.”

About Gogo’s Crazy Bones:
At its core, Gogo’s Crazy Bones is a constantly-evolving series of hundreds of small, brightly colored, collectible plastic figures based on the ancient Greek game of “astragals.” Kids love them because they come in so many varieties, are fun to collect or trade with friends, and come with free games. Parents love them because they inspire inventive play in their children, cost little, and almost never break. Each Gogo has a specific name, number, and character, and a different set of characteristics – some quite rare, some glow in the dark, some in special shapes or colors, some glitter, and so on.

Beyond the toy figures themselves, the Gogo’s Crazy Bones franchise includes stickers, game sets, calendars, a “Gogo Mountain” toy stand, a web-based game, collectible tins, and more. The Gogo’s Crazy Bones world keeps expanding, and has been among the top licensed toy properties for the past two years in Europe, the Middle East, Central and South America, Australia, Mexico, and Canada.

About PPI Worldwide:
PPI Worldwide is a global marketing solutions agency focused in creating novelty premiums, brand loyalty promotions and collectible toy production. Established in 1986, PPI has since then branched out to offices in Brazil, Costa Rica, Colombia, Spain, Israel and Hong Kong where, for the last several years, they have been one of the most successful promotional and premium companies in its field. PPI currently works with multinational companies such as Coca-Cola, Unilever, Danone, Nestle, and others.

About Brandjolt, LLC:
Brandjolt™ is a privately-owned promotions and advertising agency based near Chicago, Illinois that helps Fortune 1000™ companies amplify the performance of their brands through enhanced B2B and B2C platforms and programs that activate sales forces, enrich trade relationships, and heighten consumer responses. Through highly strategic, targeted programs that activate each brand stakeholder in his/her own terms, Brandjolt increases brand buy-in and demand that invigorates and improves ROI of marketing efforts and penetration into high value markets. More information: www.brandjolt.com .

News Source: Brandjolt, LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

In fact, in 2006, recommendations made by a panel of experts reviewing a poll by the American Society on Aging stated that, “A single activity, no matter how challenging, is not sufficient to sustain the kind of mental acuity that virtually everyone can achieve.”

In addition to improving memory function, other brain functions need stimulation as well.

“For instance, attention and concentration are also essential to good memorization and the puzzles offered at PuzzleMaster.ca contribute to sharpening these skills,” explains Allan Stein, president Puzzle Master.

As a result, retro puzzles such as the 80′s classic, the Rubik’s Cube, are making a comeback. And, in the last few decades, exciting twistable puzzles have been designed and reintroduced, building on the success of the Rubik’s Cube (i.e., the speed cube).

“Speedcubing is a craze that has developed out of these rotational puzzles,” adds Stein. “Speedcubing is like the Olympics of the puzzle world where people try to solve the puzzle in the fastest time possible.”

To date, the fastest time for solving the 3x3x3 cube is 7.08 seconds; solved one-handed, 11.97 seconds; solved blindfolded, 30.9 seconds; and solved with feet, 36.72 seconds.

Other popular puzzles include: twisty puzzles and Hanayama puzzles – Hanayama produces some of the most popular metal puzzles in the world.

In addition to enhancing brain fitness, these puzzles are also fun.

One puzzle user wrote in to let staff at PuzzleMaster.ca know how happy these puzzles make people. “Thanks for all the laughs,” she says. “The neighborhood kids and I have so much fun with your puzzles. I’m like the Pied Piper, only with kids.”

About Puzzle Master:

PuzzleMaster.ca has been in business for more than 20 years. They serve a global niche market in the puzzle industry. The majority of its puzzles retail in the U.S., with approximately 30-40 percent in Europe and Asia, and 10 percent in Canada.

They offer one of the largest selections of Rubik’s puzzles and provide an extraordinarily competitive number of selections – all on one Web site – so people do not have to search on multiple sites for different puzzles and games.

Almost all puzzles require people to request a solution and most have downloadable solutions at: http://www.puzzlemaster.ca/solutions.php .

For more information, visit: http://www.puzzlemaster.ca .

News Source: Puzzle Master :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

Because Boomers are not just focused on security like previous generations, the game revolves around three key lifestyle areas: Life Experiences, Health and Assets. The first to complete their retirement portfolio and then reach “inner peace” wins.

Perfect for two, four, or six players, The Baby Boomer Retirement Game is a game that people want to play again and again. Card decks with hundreds of questions and situations keep the game fresh and enjoyable for years of laughter and fun.

The Baby Boomer Retirement Game was created by a group of retiring baby boomers for retiring baby boomers. With over 82 million baby boomers planning to retire by 2027, the game not only makes a great retirement gift, but it is something boomers will buy for themselves.

The Baby Boomer Retirement Game(TM) is available online at: www.BabyBoomerRetirementGame.com. Major credit cards are accepted.

News Source: SWL Retirement, Inc. :: This press release was issued by Send2Press® and is Copyright © 2008 Neotrope® News Network – all rights reserved.