Businesses were judged by a panel of experts on many different measures of excellence including best practices in providing clear and complete information about their products and services, assurance policies, innovation in adding value to the marketplace, and above all customer satisfaction.

Bryan Boyne, Vice President of Whiteflash who spearheaded the effort on the part of the company, had this to say about the honor: “Being in the diamond engagement ring business the saying that comes to mind is ‘always the bridesmaid, never the bride.’ We have taken home the Winner of Distinction award for many years, but this is the first time we have been awarded the big prize- the Pinnacle. It is humbling to have been recognized for top honors amongst so many fine jewelers in our great city.”

Whiteflash Chief Operation Officer, Eliezer Eber, was enthusiastic in his comments about the award: “We are especially proud of this honor and feel it is a validation of our commitment to the pursuit of excellence and our dedication to constant improvement. Initiatives like our certification for ISO 9000 and our investment in employee education, which has resulted in numerous team members achieving AJP certification through GIA, have really put us in position to lead our industry.”

CEO Debra Wexler offered this view about the accomplishment: “I am thrilled for our entire team that we have been honored by the BBB with the Pinnacle Award. It takes a total team effort to execute on our mission to deliver a brilliant experience to each and every one of our outstanding customers. It is so satisfying to know that our staff can see all their efforts and dedication pay off in recognition of this magnitude.”

Whiteflash wishes to thank the friendly staff at the Houston BBB for helping making our business community a vibrant one. We also wish to congratulate all 2012 BBB Winners of Distinction. We know that winning that award is a testament to the value that they each add, and that healthy competition is great for the consumer as well as for the further development of the businesses themselves.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds, Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto http://www.whiteflash.com or call toll free 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The Whiteflash “Give it the YES Vote and Win” contest is providing everyone the chance to win fabulous diamonds and fine jewelry just by casting a vote. All you need is Facebook and an opinion!

Each participant will simply choose between a 0.412ct A CUT ABOVE® Hearts and Arrows Round Diamond and a 0.496ct A CUT ABOVE® Princess Diamond. Both are certified as Ideal by the American Gem Society Laboratories and have passed all the tests conducted by the Whiteflash gemological team in order to receive the elite designation of A CUT ABOVE®. It is widely considered by diamond experts and connoisseurs to be among the most perfectly crafted diamonds in the world with proven light performance at the very top of the chart.

Whiteflash serves an international clientele and ships ideal diamonds and fine jewelry to over seventy countries worldwide.

Those wishing to enter for a chance at one of these spectacular diamonds can do so by voting on Whiteflash.com website or by going directly to the Whiteflash Facebook page: http://www.facebook.com/Whiteflash.Inc .

After the polls close on June 30, 2012 one lucky voter will be chosen in a random drawing of the participants and will be awarded the diamond with the most votes. So, cast your vote and you may end up looking particularly brilliant!

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds, engagement rings and fine bridal jewelry.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto www.whiteflash.com or call toll free 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The AGSL has recently introduced a computer generated “Hearts” image which is now available on Platinum DQD and Proprietary branded reports. The Hearts image is an ASET light map illustrating light behavior from the pavilion side of the diamond. Because of the explosive growth in demand for Hearts and Arrows diamonds, this new feature will add value for tens of thousands of consumers. The presence of well defined hearts and arrows patterning in polished diamonds indicates outstanding three dimensional symmetry and top cut craftsmanship.

As a leading provider of Hearts and Arrows diamonds, Whiteflash will be the first company to integrate this new feature into the comprehensive data that we provide on all of our round in-house diamonds. As an internationally acclaimed diamond and jewelry retailer known for its commitment to full transparency and consumer education we feel this feature further validates and strengthens our value proposition. Having tested the accuracy of the AGSL computer generated images against a representative set of actual Whiteflash diamonds with actual hearts images, we are confident in the usefulness of the new imagery.

Objective third party gemological evaluation such as that done by the AGSL (http://agslab.com) is critical to understanding light performance in diamonds. Computer generated ASET (Angular Spectrum Evaluation Tool) images have been an integral part of the AGSL Platinum DQD since its inception. With the dual light maps on the new report (the new pavilion view Hearts ASET image together with the original face up ASET image showing the arrows pattern) the consumer is provided with complete light performance and cut quality information in an easy to understand graphical display, removing the uncertainty surrounding the all-important aspect of diamond cut quality.

Both of the ASET maps are generated by the highly sophisticated and scientifically vetted light performance grading system of the AGSL. High Definition three dimensional Sarin Technologies non-contact scans capture the precise measurements of every facet of the diamond. All that data is fed into the AGSL diamond modeling and ray tracing software that performs millions of calculations and determines the quantity and quality of light coming from every facet of the diamond in a range of viewing angles.

For shoppers searching for diamonds with optimal fire, brilliance and sparkle such as the world class A CUT ABOVE® Super Ideal, the new dual light map report from AGSL is the certificate of choice. If you are shopping for a Hearts and Arrows diamond this is the pedigree you want backing your purchase.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds, Engagement Rings and Fine Bridal Jewelry.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto http://www.whiteflash.com or call toll free 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Best known for their A CUT ABOVE® Hearts and Arrows Round Diamonds, Whiteflash has also developed one of the finest inventories of AGS certified Ideal princess cut diamonds of any retail jeweler in the world, including the A CUT ABOVE® Princess super ideal. By virtue of immaculate cut craftsmanship these diamonds exhibit light performance at the very top of the scale delivering optimal fire, brilliance and sparkle.

Entry in the Princess Sweepstakes is open to anyone and can be accessed through a link on the Whiteflash website or by going directly to the Whiteflash Facebook page. Simply click on your favorite of the two designs and you are in the drawing!

The Princess Sweepstakes runs through the Diamond Month of April. The drawing will be held and winner announced in the first week of May, 2012.

The tremendous popularity of the Whiteflash “Give it the Yes Vote and Win” series on Facebook was highlighted last month by Michelle Mastas who was so thrilled upon winning a fine diamond and pink topaz ring that she had the Whiteflash logo tattooed on her lower leg. Contestants are not required to go that far in showing their appreciation! While most customers simply post online reviews and testimonials to express their satisfaction, Whiteflash was quite honored by Michelle’s special show of support.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Cut Diamonds and Engagement Rings. All in-house diamonds include an extensive benefit package including a 100 percent lifetime trade up benefit. A strong team of GIA trained gemologists and accredited jewelry professionals work directly with each individual client. Local customers are welcomed in their Houston, Texas showroom.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first retail jeweler in the world to attain ISO 9001 certification for total quality management. For more information, log on to http://www.Whiteflash.com or call 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

D IF diamonds (perfect color and internally flawless) are exceedingly scarce. Perfectly matched one carat certified AGS ideal diamonds are phenomenally rare. The fact that they are A CUT ABOVE® Super Ideal Diamonds makes them virtually irreplaceable.

Whiteflash has posted an article to their website called The “Perfect” Perfect Pair of Gem Diamonds profiling the pair and providing links to a comprehensive analysis of these world class gem diamonds including AGS Laboratory reports, light performance imagery and pricing.

Debi Wexler, Whiteflash CEO, had this to say about the gems: “By making diamonds of this stature available to a worldwide audience, we underscore the Whiteflash commitment to top quality diamonds and jewelry. This pair of diamonds is among the most perfect ever crafted by man.”

Whiteflash A CUT ABOVE® diamonds are well known to diamond connoisseurs across the globe. Exhaustively tested and evaluated, only diamonds with the finest light performance can carry the A CUT ABOVE® brand. A comprehensive collection of reports and light performance images are available on all in-house diamonds on the Whiteflash.com website, along with secure encrypted shopping and easy access to their staff of GIA trained diamond consultants and graduate gemologists.

Whiteflash is currently able to ship to seventy two countries worldwide, and glowing testimonials stream in from delighted customers in the US and abroad attesting to their top flight customer service as well as their impeccable products. Diamonds such as these are especially appreciated by Whiteflash customers in Singapore, Hong Kong and China.

For more information about these or other diamonds from their extensive inventories please call toll free 877-612-6770 to speak to a friendly GIA Accredited Jewelry Professional.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal diamond and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamond in the world.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the ‘Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto www.whiteflash.com or call toll free 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Fun, fresh and engaging, the Whiteflash “Give it the YES Vote and Win” is giving everyone the chance to voice their vote. All you need is Facebook and an opinion! The current sweepstakes features the following candidates; Melody & Felicity. As with most top candidates they share admirable similarities, but when you look at the details you begin to appreciate the differences.

Both pieces have been artfully crafted by renowned jewelry designer Vatche, creator of elegant and sophisticated Bridal Jewelry Design, and winners of the 1st Annual PGI/JCK Platinum Innovation Award. Vatche designs are sought after by discriminating women the world over. Whiteflash is proud give one lucky voter the chance to own and display one of these beautiful new designs featured in the Vatche Serenity Collection.

The Melody Engagement Ring from Vatche features a four prong, open cathedral design with 18 Round Brilliant Diamond Melee (0.10ctw; G/VS). The width of the top of the ring starts at 1.65mm and tapers down to a 1.8mm at its base. The Retail value for this 18k White Gold design is $1,395.00. The Felicity Engagement Ring from Vatche features a six prong, open cathedral design with 20 Round Brilliant Diamond Melee (0.13ctw; G/VS). The width begins at 1.3mm and flares to 1.9mm at its base. The Retail Value for this 18k White Gold Design is $1,475.00. Both our candidates are vying for the chance to be set with a beautiful 6.5mm Pink Mystic Topaz – genuine topaz with a high-tech coating creating the pink color.

After the polls close on February 14, 2012 one lucky voter will be chosen in a drawing of those participants who voted for the winning design, and will be awarded one of their very own. So, throw your vote into the ring (pun intended), and let your voice be heard. The political process has never been more brilliant!

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamonds in the world.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jeweler in the world to attain ISO 9001 certification for total quality management.

For more information, log on to www.whiteflash.com or call 877.612.6770.

- 300dpi photo download for media:
http://send2press.com/mediaboom/12-0125-wfvatche_300dpi.jpg .

- Image Caption: Jewelry pieces artfully crafted by renowned jewelry designer Vatche.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The stunning diamond iPhone case, valued at $20,000, features an impressive 808 diamonds in the F-G color range, for a total of 5 carats, with an additional 43 rubies weighing 0.37 carats. Each diamond and ruby was selected for maximum brilliance and quality to compliment the hand-crafted titanium case created by James Allen’s top designers.

This incredible promotion is to celebrate the launch of James Allen’s new mobile site – a fully interactive James Allen experience in the palm of your hand. Now you can browse engagement rings, loose diamonds, wedding rings and diamond jewelry, and compare prices to make sure you are getting the best deal. With the James Allen mobile site, you can verify that the price you are paying for a diamond and engagement ring is the lowest possible price – no matter where you are.

“We have worked hard to provide mobile users with a first-class interactive user experience, and the feedback has been overwhelmingly positive,” says David Berkovits, Marketing Director at James Allen. “To celebrate, we are giving away an amazing diamond iPhone case. This giveaway is our most exciting to date and it’s our way of saying ‘thanks’ to all the James Allen fans that have helped elevate our brand to the next level.”

The James Allen mobile experience has been six months in the making. The result is a rich and engaging user experience that expands the James Allen brand. Visitors can browse James Allen’s entire selection of solitaire, pave, channel set, contemporary rings and many others, and find a matching diamond with ease and convenience.

The mobile site also lets users shop for diamond pendants and studs, perfect for Valentine’s Day. When you find an item you like, you can share it on Facebook instantly and get feedback from your friends.

“We’re the only site on the Internet that displays over 20,000 actual photos of our diamond inventory, and now you’ve got them all in the palm of your hand. This Valentine’s Day, shop with our mobile site and don’t miss the opportunity to win an incredible diamond iPhone case,” added Berkovits.

For details, please see http://www.JamesAllen.com .

To enter the giveaway, please go to http://apps.facebook.com/jamesallengiveaway/ .

News Source: James Allen :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

This new document is being created in partnership with AGS Laboratories, the pioneers of the Ideal Cut Grade for Diamonds. AGS Laboratories has long been considered the leading authority on diamond cut quality. The Proprietary Light Performance Diamond Quality Document adds to that prestigious legacy.

The document includes the following points of education and identification:
- A CUT ABOVE® logo: to distinguish the diamond as an elite member of the Whiteflash trademarked line of A CUT ABOVE® Super Ideal Diamonds;

- AGS Laboratories Light Performance Grade: For distinguishing the diamond’s Measurements, Cut Grade, Light Performance, Polish, Symmetry, Color Grade, Clarity Grade, Carat Weight, Proportional Diagram and Clarity Plot;

- AGS Laboratories Light Performance Map: to visually represent the brightness, contrast, less bright light return and light leakage;

- AGS Laboratories QR Code: for immediate AGS Verification using Android and Apple mobile devices.

The new AGS Proprietary A CUT ABOVE® Light Performance Diamond Quality Document provides another compelling reason to own one of the elite diamonds in the world. Astute diamond shoppers have long known that Whiteflash has the largest in-house inventory of ideal diamonds in the world, including their incomparable A CUT ABOVE® Round Hearts and Arrows and Princess Super Ideal Diamonds. They also appreciate the fact that every in-stock diamond is posted to the Whiteflash.com website with a comprehensive collection of gemological data and light performance imagery for a totally informed buying decision. Customers also enjoy the security of the Whiteflash Trade Up Policy; all in-house diamonds including A CUT ABOVE®, Expert Selection, and Premium Select categories come with a lifetime 100% trade-up benefit, and all orders are backed by a complete satisfaction 30 day return policy.

The A CUT ABOVE® diamond is at the pinnacle of diamond cut quality, taking light performance to the extreme. From every angle in any lighting situation, an A CUT ABOVE® diamond will outshine all others, expressing the full beauty of the gem within. With each glance it will sparkle and flash, putting on its own magical light show. It has a dynamic personality reflected in each new moment, gathering light from the dimmest surroundings and scintillating with fire in sparks of spectral color.

Purchasing any A CUT ABOVE® Diamond with the New AGS Proprietary A CUT ABOVE® Light Performance Diamond Quality Document can be done securely online at www.whiteflash.com or by calling toll free 877-612-6770 and speaking to a friendly and knowledgeable diamond and jewelry consultant.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal diamond and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamond in the world.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto www.whiteflash.com or call toll free 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

All three of the Whiteflash certified loose diamond in-house categories are available for this promotion. Whiteflash stocks one of the largest in-house inventories of AGS certified ideal diamonds of any jeweler in the world, and is internationally known for its A CUT ABOVE® Super Ideal Round Hearts and Arrows and Princess Cut Diamonds.

All diamonds from the expansive Expert Selection and Premium Select diamond categories are also eligible. As always, every single diamond is accessible on the Whiteflash.com website with a full complement of gemological data and light performance images and all come with 30 day money back guarantee and full benefit package including 100% lifetime upgrade.

Each pair of diamonds selected will be professionally paired with the set of Martini Studs and friction backs that make for the perfect fit, and you can choose between of 14k Yellow or White Gold. Labor to set the diamonds is also free with the purchase, and the one year service plan is included at no charge. Overnight shipping is always free at Whiteflash, including Saturday delivery in December!

Whiteflash proudly provides original gemological laboratory reports on all certified diamonds, as well as a third party independent graduate gemologist Letter of Verification with retail replacement valuation for insurance purposes. And as an additional holiday gift you will receive the brand new 2012 Whiteflash Calendar which makes a great stocking stuffer that will be enjoyed year round!

The promo asks “How would you like your Martini?” to which the answer is “On my ears, please!” There is still time to give her a gift she will be sure to treasure this holiday season…let the Martinis be on us. Ordering cocktails has never been this brilliant! Use promotion code MARTINI2011 at checkout to take advantage of this limited time offer.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal diamond and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamond in the world.

The award winning Whiteflash website, described by Kiplinger’s Magazine as the ‘Lord of the Online Ring” enables Shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto www.whiteflash.com or call toll free 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Internationally acclaimed as a top provider of ideal cut certified diamonds and engagement rings, Whiteflash is also well stocked with great diamond gift ideas such as diamond earrings, pendants, bangles and bracelets. Most jewelry is made right on premises by skilled Whiteflash craftsmen working with the finest materials and adhering to the highest standards of quality. All jewelry is backed by a one year service plan providing free repair and refinishing required as a result of normal wear and tear.

Many last minute shoppers also opt for a loose certified diamond as a universally treasured gift, allowing the recipient to decide on the setting to put it into at a later date. Loose diamonds are impeccably packaged in an exciting see-through gift box, presenting the diamond as if it is suspended in air for a brilliantly dramatic effect!

Whiteflash stocks one of the largest in-house inventories of ideal diamonds in the world including their incomparable A CUT ABOVE® Round Hearts and Arrows and Princess Super Ideal Diamonds. Every in-stock diamond is posted to the website with a comprehensive collection of gemological data and light performance imagery for a totally informed buying decision. All in-house diamonds including A CUT ABOVE®, Expert Selection, and Premium Select categories come with a 100 percent trade-up benefit for life, and all orders are backed by a complete satisfaction 30 day return policy.

Orders can be placed securely online at www.whiteflash.com or by calling toll free 877-612-6770 and speaking to a friendly and knowledgeable diamond and jewelry consultant. As a special bonus, all December orders also come with the outstanding Whiteflash 2012 Calendar, a $14.95 value.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamonds in the world.

The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log on to www.whiteflash.com or call 877-612-6770.

News Source: Whiteflash Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .