Multi-Flow was founded in 1937 by United States Navy Veteran Sam Gottlieb in Philadelphia, Pa. Sam’s business has grown to include 11 warehouse operations, along with the 70,000 square foot manufacturing facility located in Huntingdon Valley, Pa. (about 2 miles north of Philadelphia). The company provides direct store delivery to over 6,000 customers, and manufactures product for an additional 14,000 locations.

Although Sam has passed on, his passion for providing quality beverages continues to be exemplified by its nearly 200 employees in 7 states. Upon his retirement in 1990, his son Bernie took command. Upon Sam’s death, Bernie wrote, “Dad could hear a soda system operate and know what was right or wrong. He could look at a building and know the value of the inventory with one walk thru. He could add, subtract, multiply, and divide in his head faster than a calculator. To label Sam would be very difficult. He had an eighth grade education and look at all of his accomplishments.”

In 2008, CMS Companies (based in Wynnewood, Pa.) purchased majority share of Multi-Flow, and brought in a former Pepsi executive to become CEO. Since then, Mark Stephens and his executive team has brought Multi-Flow to record-level revenues and profits by expanding the sales, marketing, manufacturing capability, and net profit that was first begun by Sam Gottlieb in 1937.

In honor of Sam’s memory and his accomplishments, the company now gives a “lifetime achievement” award to a handful of employees every April. The award is affectionately called “Sam’s Club.”

Multi-Flow Industries produces branded and private label concentrated Iced Teas, Juices, Carbonated Soft Drinks, Energy Drinks and Fortified Functional Waters in Bag-in-the-Box packages, as well as jugs and cartridges. In addition to the recent “Excellent” rating from Silliker, Multi-Flow Industries has been an OSHA VPP Star Site since 2005. More information on Multi-Flow can be found on the company website at http://www.multiflow.net .

News Source: Multi-Flow Industries :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Silliker is recognized as one of the world’s leading food safety auditing firms, and has been accredited as a certification body for the Safe Quality Food (SQF) program of the Food Marketing Institute (FMI). Their GMP and FSS audits combine a host of recognized industry practices and principles, as well as recommendations from the National Advisory Committee for Microbiological Criteria in Foods, Food and Drug Administration, and United States Department of Agriculture. These comprehensive audit evaluations involve a systems review as well as a physical assessment of the facility in the implementation of food safety and quality systems procedures.

Multi-Flow Industries voluntarily undergoes periodic independent audit scrutiny as part of their commitment to the manufacture of high-quality beverages incorporating sustainable business practices and environmental consciousness.

CEO Mark Stephens of Multi-Flow Industries said, “We feel honored and blessed to have had a record-breaking year, financially, on the eve of our 75th Year Anniversary (which kicks off in February, and will be celebrated throughout 2012). In addition to our earnings reports, and the new brands that we’ve recently introduced, we are particularly honored to receive an ‘excellent’ rating in terms of Good Manufacturing Practices and Food Safety from Silliker. Consistent with prior years, the audit results confirm our commitment to our facility, our colleagues, and most importantly, to the finished beverages that we are proud to provide to our customers.”

Gary Moore, Director of Quality Assurance at Multi-Flow, is quick to stress the integral role that every employee makes in securing the excellent rating. “This achievement rests on the hard work of every single one of our colleagues, who live and breathe their dedication to Food Safety all year long.”

About Multi-Flow Industries:
Multi-Flow Industries, based in Huntingdon Valley, PA, produces branded and private label concentrated Iced Teas, Juices, Carbonated Soft Drinks, Energy Drinks and Fortified Functional in Bag-in-the-Box packages. In addition to the recent “Excellent” rating from Silliker, Multi-Flow Industries has been an OSHA VPP Star Site since 2005.

Nearly half of Multi-Flow Industries’ revenue is derived from private label partnerships with convenience store chains, foodservice operators, and branded bottle and can manufacturers. The balance of Multi-Flow Industries’ revenue is generated from route delivery sales out of their 12 warehouses along the East Coast. The company was established in 1937.

More information on Multi-Flow can be found on the company website at http://www.multiflow.net .

News Source: Multi-Flow Industries :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

The genesis of “nourisH20” developed from requests of several healthcare foodservice directors who have experienced a sharp increase in their juice costs (primarily orange juice and apple juice concentrates, which more than doubled in the last 2 years). Nahill stated that “Healthcare facilities that are bound by strict budgets have found that by replacing one serving of orange or apple juice each day with nourisH2O, they can save thousands of dollars annually. These savings are possible because nourisH20 is vitamin-enriched and can easily be substituted for one of the required juice servings per day.”

Multi-Flow’s Product Development Team, led by Director Owen Rothstein, ensured that nourisH20 met 3 primary requirements. “The first goal,” said Rothstein, “was to insist on the ‘nutrient’ aspect. Our new brand delivers stress-relieving, performance-boosting B-Complex, including cholesterol-improving, detoxifying Niacin, as well as antioxidant-rich Vitamin C, which aids growth and repair of muscles and tissues.”

The second goal, according to Rothstein, was to “nourish the palate. We have several flavors that scored exceptionally during blind taste tests, including the subtle sensations of watermelon, strawberry-kiwi, pomegranate and peach. In addition to the flavor, we utilized a light application of Splenda brand sucralose to keep the brand zero-calorie and pleasant tasting.”

Upon completion of the nourisH20 branding, Multi-Flow CEO Mark Stephens was pleased enough with the finished product to introduce the brand into the restaurant and hospitality industries. “Consumers continue to demand lower-calorie, better-tasting, healthier beverages,” Stephens said. “nourisH20 delivers on every one of those benefits. The brand offers restaurants yet another opportunity to increase revenue by offering their customers an alternative to ‘tap water,’ which is requested almost 50 percent of the time during dining occasions, but at zero revenue and a negative margin.”

nourisH20 is offered strictly as a fountain beverage, available in Bag-in-the-Box or Cartridges. The brand is available for immediate national distribution to all healthcare locations, restaurants, foodservice, and all other locations that serve fountain-dispensed liquid refreshment beverages.

More information is available at Multi-Flow Industries’ company website, www.multiflow.net .

News Source: Multi-Flow Industries :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

“Citrus Splash” offers a unique balance of lemon and lime flavors. Product Development Director Owen Rothstein tested dozens of flavor mixtures, including several different blends of sweeteners. The results, according to Rothstein, prove that the new lemon-lime soft drink outscores the national brands by as much as a 10-to-1 ratio.

The brand name was developed by one of Multi-Flow’s Route Drivers in Fort Lauderdale, Florida: Reggie Garret. During the brand team’s visit to the Miami area, Reggie offered up “Citrus Splash” as a potential name for the new soft drink.

Stephens said, “As soon as it came out of Reggie’s mouth, I knew we had the perfect brand name for the perfect new beverage.” Based on “Taste Panels” from consumer focus groups, the descriptive tag, “Crisp, Light, and Refreshing” was subsequently added.

“Citrus Splash” will be branded under the “Micro-Brewed by Multi-Flow” logo, which also encompasses Kodiak Cola, Kodiak Diet Cola, Morning Dew, and a variety of other carbonated soft drinks. Multi-Flow Industries exclusively manufactures fountain-dispensed beverages, through its own distribution network along the East Coast, as well as through allied distributors throughout the U.S.

Their product line is available for national distribution to restaurants, foodservice, and all other locations that serve fountain-dispensed drinks.

More information is available at Multi-Flow Industries’ company Web site, www.multiflow.net.

News Source: Multi-Flow Industries :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®.

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Multi-Flow Industries CEO Mark Stephens said, “Harvest Squeeze Lemonade is all about being ‘real.’ Our lemonade is made with real sugar, with 5% real lemon juice, and will be launched with real variety.”

The line-up includes a classic yellow lemonade, a pink lemonade, a sugar-free lemonade, and a half tea/half lemonade variety. In addition, the Classic Yellow and Pink Lemonades will offer real calorie reduction: 25% less calories than a typical serving. The Harvest Squeeze Lemonade recipe uses a blend of real sugar and crystalline fructose, an all-natural sugar which doesn’t contain the glucose found in high fructose corn syrup.

Owen Rothstein, Multi-Flow’s Director of Product Development, said, “The result is a beverage that tastes as sweet and delicious as the best homemade lemonades, but can be labeled as a reduced-calorie beverage.”

Stephens also announced that Harvest Squeeze Lemonade will offer “real support” to a widely-recognized cause, Alex’s Lemonade Stand Foundation. At least 25% of the profits Multi-Flow generates from sales of Harvest Squeeze Lemonade will be donated to the Foundation every year, which works directly with doctors, researchers, and nurses to identify the specific challenges they face in bringing new treatments to children with cancer.

Alex, the founder of the Foundation, was diagnosed with neuroblastoma (a difficult-to-cure type of childhood cancer) shortly before her first birthday. When Alex was just 4 years old, she asked her mother if she could hold a lemonade stand in her front yard to raise money to help “her doctors” find a cure for kids with cancer. For the next four years, despite her deteriorating health, Alex held an annual lemonade stand. News of Alex helping other children like herself spread far and wide. Inspired by Alex’s cause and dedicated determination, children, schools, businesses and organizations have held thousands of lemonade stands. Although cancer ultimately took Alex’s life in 2004, her legacy of courage and hope lives on through all who continue to support her cause.

Jay and Liz Scott, Directors of Alex’s Lemonade Stand Foundation as well as Alex’s parents, are pleased with the support that Harvest Squeeze Lemonade is offering the Foundation. “We are constantly amazed at the generosity of individuals and companies in helping to continue the fight against childhood cancer Alex started. Harvest Squeeze Lemonade is another example of this generosity.”

In addition to the support of Alex’s Lemonade Stand Foundation, Stephens wants to ensure that consumers purchase Harvest Squeeze Lemonade for the taste and quality.

“It’s great to support a cause, and this is a cause we all believe in,” Stephens said. “But Harvest Squeeze Lemonade isn’t just about raising awareness and support for a charity. First and foremost, we believe we have a truly great-tasting product with significant points-of-difference versus other lemonades. By using real sugar, real lemon juice, and offering a great-tasting reduced-calorie beverage with the sweetness and tartness of homemade lemonade, we believe we have an outstanding offering.”

Harvest Squeeze Lemonade is available for national distribution to restaurants, foodservice, and all other locations that serve fountain-dispensed juice.

More information: www.multiflow.net .

News Source: Multi-Flow Industries :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

The new cola brand introduced recently in Multi-Flow’s headquarters is being marketed as “Kodiak Cola.” The journey, according to Stephens, was based upon employee input, customer feedback, and several branding contests that “all led us to one conclusion: Kodiak Cola is poised to be a national player in the cola wars.”

The first challenge, according to Product Development Director Owen Rothstein, was to create a cola beverage that would stand up to the national brands in blind taste tests. “We tested dozens, if not hundreds, of recipes using various blends and mixtures of cola flavoring, including vanilla, cinnamon, and citrus. Then we pounded away at different blends of sweeteners to ensure we outscored the national brands in sensory attribute tests.” The results, according to Rothstein, prove that the new cola outscores the current national brands by as much as a 2-to-1 ratio. And best of all, operators can save as much as $30 per Bag-in-Box by converting from Coke/Pepsi to Kodiak Cola. “That could equate to thousands of dollars a year,” Rothstein said.

The next challenge was to create a brand that delivered a premium message. “We held several internal contests with our employees to develop and then choose a brand image that represented the 3 attributes we wanted to deliver: Big, Bold, and Pure,” Stephens said. “After several inter-company polls, we were convinced that ‘Kodiak Cola’ was the brand image that represented everything we were trying to convey.”

The imagery of a Kodiak Bear representing the new cola was developed by District Service Manager Randy Christopher. “When I first tasted the new cola,” said Randy, “I just kept thinking about a gigantic grizzly bear, roaring, a huge and natural creature that’s not afraid of anything. For years, we’ve sold a generic cola, but now, we have a beverage that’s not afraid to go toe-to-toe with the national brands.”

Next job for the Product Development Team was to develop the logo that would accompany the new cola into a widely-anticipated product launch. Instead of developing logo concepts with their Graphic Designer, the Multi-Flow team posted a “Logo Contest” on logomyway.com, hoping that several different designers would offer up many different artistic approaches to convey the “Kodiak” message. The results, according to Business Development Manager Brett Rosenbloom, were incredible. “We received over 175 different logo concepts from graphic designers all over the world.” And the winning concept was, once again, put to a company-wide vote.

“The end result,” according to Stephens, “is a cola brand that is being universally applauded throughout the Multi-Flow Family.” Kodiak will be branded under the “Micro-Brewed by Multi-Flow” logo, and is available in Regular Cola as well as Diet Cola. Rothstein said, “Diet Kodiak Cola was put through the same scrutiny as the Regular version. And we’re proud to announce that Diet Kodiak Cola demands the same attention as the regular recipe: Big, Bold, and Pure.”

Kodiak Cola and Diet Kodiak Cola join the rest of the “Micro-Brewed by Multi-Flow” lineup as premium fountain soft drinks offered at a value price versus national brands. All are available for immediate national distribution to restaurants, foodservice, and all other locations that serve fountain-dispensed soft drinks.

More information is available at Multi-Flow Industries’ company Web site, www.multiflow.net .

News Source: Multi-Flow Industries :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.