“Hell On Wheels” (83 minutes) is the German documentary (English subtitles) of the 2003 Tour de France that featured a stirring battle between Lance Armstrong and the German rider Jan Ulrich. It was the record tying 5th win for Lance with a race that wasn’t decided until a crash on the final time trial before the ride into Paris.

The evening’s entertainment starts promptly at 6 p.m. Admission to the movie is free and held in conjunction with the Bike The Coast packet pick-up, late registration, food fest and sports expo, which are open from noon until 8 p.m. The Friday Night Beer Garden opens at 4 p.m. and goes until 8 p.m. Seating is “Open” in both the bleachers and floor section. Comfortable low back beach chairs and blankets are recommended. Food booths are provided through MainStreet Oceanside, producers of the well-loved weekly “Sunset Market” (www.msoceanside.com) and the projection and sound are courtesy of Hollywood Outdoor Movies (www.hollywoodoutdoormovies.com).

About Bike the Coast – Taste the Coast:
Bike the Coast – Taste the Coast is a bicycle ride with a choice of 7, 15, 25, 50 and 100-mile rides starting and finishing with food, fun and music at the Oceanside Pier on Saturday, Nov. 5. The cycling courses include the San Luis Rey Bike Trail and San Diego’s North County beaches of Oceanside, Carlsbad, Encinitas, Solana Beach and Del Mar. Proceeds from the ride support the San Diego County Bicycle Coalition (www.sdcbc.org), a 501(c)3 non-profit organization dedicated to making bicycling better in greater San Diego. The ride is supported locally by the Oceanside Bicycle Committee. (Howard LaGrange and Pete Penseyres, co-Founders and Chairmen).

For more information on Bike the Coast – Taste the Coast, including course maps, event schedule and registration, visit: www.bike-the-coast.com.

For sponsorship and expo information, visit www.seasickmarketing.com, or call 858.259.1501.

For travel and hotel information, including local discounts, visit www.VisitOceanside.org .

News Source: Event Media, Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

How does it work? It doesn’t get much easier than this. People who own stylish cars and work at popular or busy locations such as a mall, gym, near the beach, fairgrounds, stadium or any other busy retail location, simply park their car, apply promotional magnets, go about their business and get free gas.

And, the concept works best when multiple cars are placed at venues such as trade shows, large sporting events and/or main attractions.

All vehicles sport the “Take 1 if you dare” logo; and hundreds of designated custom made ad-magnets with a message that typically includes a “take action now” promotional offer – this entices the customer to “Take 1.”

Businesses really benefit because they are reaching their target audience.

“People would not take a magnet, unless they were specifically interested in that product or service,” explains Bruce Boyd, owner of Take1ifyoudare™.

“And, with the skyrocketing cost of gas, who wouldn’t be happy to earn some extra income to cover travel and commuting expenses?” posed Boyd.

For businesses, Hijack Advertising is one of the most innovative, trackable and cost efficient ways to increase a business’s sales. Current advertisers who have used this service show returns in the range of approximately seven percent. This is huge compared to many traditional forms of advertising.

For example, Greyhound Bus stations in Santa Ana and Oceanside signed on to do some creative car advertising with Take1ifyoudare.com. Prior to the holidays last year, it offered a seasonal promotion to active military personnel to purchase tickets before the holiday rush.

Five cars were strategically placed in downtown Oceanside – a high traffic area for military personnel.

The Greyhound station’s manager reported that he had tried to target active military through other advertising efforts, but with minimal results. With Hijack Advertising, he saw twice the return compared to other advertising techniques.

And on top of it all, this form of car advertising is also eco-friendly because magnets are 100 percent recyclable.

It’s a win-win for all. Advertisers get better ROI; car owners receive free gas; customers get services and/or products that they want or need; and the earth gets a little greener.

For more information, visit: www.take1ifyoudare.com .

News Source: Take1ifyoudare.com :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

“We are very excited about Bike the Coast – Taste the Coast in Oceanside,” said Howard La Grange, Co-Chairman of the Oceanside Bicycle Committee. “We would like to see this as Oceanside’s annual signature event to get more people on bikes in our community. The League of American Bicyclists has recognized Oceanside as a ‘Bronze Level Bicycling City.’ Promoting events that bring more people of all ages to cycling is our goal. What’s great about this event is that it caters to both the experienced and beginner riders.”

Sharing the Oceanside Pier with the start and finish of the bicycling event, the Taste The Coast exposition will feature attractions and activities for both riders and spectators. Main Street Oceanside (MSO), producers of the very popular weekly Farmers and Sunset Markets, will provide food and music at the Taste The Coast. Kim Heim, Director of MSO, said that Taste the Coast offers “a chance to experience the food and fun that Oceanside has to offer. We are looking forward to a great event.”

The Oceanside Chamber of Commerce has also partnered with Bike the Coast – Taste the Coast to promote and sell exhibitor booths and sponsorship packages. “The Oceanside Chamber of Commerce is excited about this partnership in a new event for the City. I think it will take off and be successful. We are looking forward to a long term relationship,” said David Nydegger, CEO.

More information: http://www.bike-the-coast.com .

About Bike the Coast:

Bike The Coast offers a choice of 7, 15, 25 or 50-mile bicycle ride starting and finishing with food, fun and music at the Oceanside Pier on November 6, 2010. The cycling courses include the San Luis Rey Bike Trail and San Diego’s North County beach towns of Oceanside, Carlsbad, Encinitas, Solana Beach and Del Mar. Beginners and experienced cyclists are welcome. Kids are welcome with parents, and the Bike Trail routes are perfect for visitors with beach cruisers as well as riders with mountain bikes, road bikes and BMX bikes.

Proceeds from the ride support the San Diego County Bicycle Coalition (www.sdcbc.org) a 501(c)3 non-profit organization dedicated to making bicycling better in greater San Diego and producers of Bike The Bay in August. For more information about Bike The Coast including registration and sponsorship and exhibition packets go to www.Bike-the-Coast.com or call 760/632-6843.

About the Oceanside Visitors Bureau:

For Oceanside Travel Information, including special deals on hotel rates go to www.visitoceanside.org or call 760/721-1101.

About the City of Oceanside Bicycle Committee:

The City of Oceanside Bicycle Committee organized a subcommittee with Bike the Coast – Taste the Coast organizers to engage community volunteers in helping with the event. For more information on volunteering please call 760/632-6843.

About Main Street Oceanside:
For more information please visit www.msoceanside.com .

About the Oceanside Chamber of Commerce:
For more information please visit www.oceansidechamber.com .

News Source: Event Media, Inc. :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.