“Funds to the Rescue” combines practical fundraising advice with real examples of fundraising activities that humane groups have used along with rankings of costs, planning time, and personnel required. Many books on fundraising don’t offer specific and straightforward ideas for pet-oriented fundraisers, but Funds to the Rescue is written specifically for humane groups.

Author Susan Daffron is the founder of the National Association of Pet Rescue Professionals (www.naprp.com), an organization that offers tools and information to help rescue groups save more companion animal lives. As an animal shelter volunteer, employee, board member, and later as a vet assistant at a low-cost spay/neuter clinic, Susan worked on many animal-related fundraisers herself.

Fundraising ideas in the book include:

* How one humane society laughed themselves all the way to $43,000 with a fun comedy fundraiser.
* How working with restaurants can net big profits, like the shelter that told everyone to “Eat for Pete.”
* How rescues can creatively ask for money using a simple letter-writing campaign instead of a bake sale, picnic, or dog walk. One SPCA made $980 the first day they used this tip.
* How to use the power of “small change” to your advantage. A few pennies can turn into a lot of dough!
* How to use nothing more than card stock and a laser printer for a quick and easy fundraiser.

Faith Maloney, one of the Co-Founders of Best Friends Animal Society calls Funds to the Rescue, “practical and creative” and plans to recommend the book to students who attend workshops at the sanctuary.

About Funds to the Rescue:

“Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups” is $19.95 and available through major online booksellers and www.FundstotheRescue.com. At the book Web site, visitors also can receive a free special report called “Paws-i-tively Easy Fundraising Ideas: 5 Simple and Fun Fundraisers You Can Put Together Quickly.” For information on other products, visit the publisher’s Web site at www.logicalexpressions.com .

News Source: Logical Expressions, Inc. :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

Many of the speakers at the Self-Publishers Online Conference usually speak at large industry events, such as Book Expo America. For those who can’t afford or don’t want to travel to New York City, SPOC offers a reasonably priced alternative: it’s free.

At SPOC, these 15 experts will share book publishing advice and inspiration:
* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-creator of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the best selling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international best selling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Participants can register for the Self-Publishers Online Conference at www.SelfPublishersOnlineConference.com .

A free Basic attendance pass gives participants live call-in access to the teleseminars and a login for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and bonus materials.

All attendees receive information and discounts from exhibitors and sponsors, including Send2Press® Newswire, which is providing a special discount on services for book promotion to traditional media and online social media streams.

About the Self-Publishers Online Conference:

The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. . SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to self-publish successfully. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. Learn more or sign-up to participate at: www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:

Logical Expressions (www.LogicalExpressions.com) is a software and publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

News Source: Logical Expressions, Inc. :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

At SPOC, authors and publishers are encouraged to “Live Long and Publish!” This three-day virtual event features expert speakers, Q&A roundtables, online discussions, and a virtual exhibit hall on May 12, 13, and 14, 2010.

SPOC is at the forefront of two key trends: the dramatic rise in self-publishing books and the increase in virtual events. Organizer Susan Daffron says, “Almost everyone I know is struggling to keep up with the huge changes in book publishing, but at the same time, they have had to slash expenses over the past few years. At SPOC, people can learn the latest in publishing from industry experts without leaving home or even spending any money at all, since a Basic Pass is free.”

In 2009, according to Bowker, the total number of books produced rose 87% and topped one million titles. A shocking 3/4 of the books were produced by “non-traditional” self-publishers and micro publishers, while output from traditional publishers has dropped. At the same time, according to a report from Market Research Media, Ltd, the virtual conference and trade show market doubled from 2008 to 2009 and is predicted to reach $18.6 Billion from 2010 – 2015.

Many of the speakers at SPOC have spoken at large publishing industry events in the past. At the Self-Publishers Online Conference, a total of fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers. Experts who have sold thousands or even millions of books, such as Mark Victor Hansen, John Kremer, and Dan Poynter will share their best tips on book writing, production, marketing, promotion, and “empire building.”

Participants can register for the Self-Publishers Online Conference at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars and a login for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference:

The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:

Logical Expressions is a software and publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

News Source: Logical Expressions, Inc. :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

Authors and self-publishers can attend SPOC when they have time in their schedule. There is no charge for a Basic Attendance pass. Attendees can wander the virtual exhibit hall, take part in online conversations, attend informative teleseminars, participate in Q&A roundtable discussions, and discover helpful information about writing and publishing quality books.

Fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers:

* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-author of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international bestselling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference:

The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:

Logical Expressions is a software and publishing company based Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

News Source: Logical Expressions, Inc. :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

“Happy Tabby” combines practical advice with real-life stories. Unlike breed-specific or veterinary books, “Happy Tabby” is tailored to the special needs and issues related to living with a rescued kitten or cat.

Cats are often relinquished to animal shelters because of communication breakdowns – the owner does not understand why the cat is doing what she’s doing. But expecting a cat to act in any “human way” is unfair. Once owners understand feline motivations, it is easier to solve problems that arise.

Author, Susan Daffron, is not only a cat owner, but has also worked as a veterinary technician and at animal shelters; she has written a pet-care column since 1998.

“Cats are not little people in furry suits,” Daffron said. “This book emphasizes understanding and compassion. Cats may seem mysterious and unpredictable to you, but the truth is that to a cat, everything she does makes sense.”

“Happy Tabby” features answers to everyday problems. The book includes tips for what to do when a cat stops using the litter box or scratches the furniture. It also addresses what to do if a cat is having difficulty adjusting to her new home life. Readers also learn how to keep their cat safe from common household and environmental hazards.

Along with advice on grooming and health issues, “Happy Tabby” includes anecdotes about the author’s two cats. Readers will never be left feeling alone or led to believe that their cat “is really different.”

“Happy Tabby” is $19.95 and is available on Amazon.com or directly from the publisher at: www.HappyTabbyBook.com. The site features cat-care articles and a free “Cat FAQ.”

For more information about other products, visit: www.logicalexpressions.com

News Source: Logical Expressions, Inc. :: This press release was issued by Send2Press® and is Copyright © 2007 Neotrope® News Network – all rights reserved.