“We’re again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate our 29th anniversary,” said Neotrope founder and CEO, Christopher Laird Simmons. “With this expansion, we’ve now added $25,000 in online marketing services to the program for the first time. This new component gives the grant recipients far more visibility online by running their advertising in ROS campaigns on our news network; we will even create banners for the recipients if they don’t already have them.”

The Neotrope News Network includes news and entertainment portals like eNewsChannels.com. CaliforniaNewswire.com, MusicIndustryNewswire.com and many others, generating up to 10 million page views per month. The Neotrope News Network is being completely “rebooted” in 2012, and existing sites are being upgraded for a Q1/2012 brand re-launch, and integration of the PR grant recipient advertising is being integrated from the ground up during the redesign process.

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Neotrope’s Send2Press® Newswire service provides the online news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

“Neotrope has played an important role in our success in the last couple years,” said Dana Mortenson, Executive Director, World Savvy. “The Neotrope PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope’s help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year.”

“Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them,” said Tammy Westney, Executive Director, Special Equestrians.

How to Apply for 2012 Grant Program:
Non-profit organizations may apply online through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2,500 in PR services per recipient plus the additional online marketing/advertising component (total value approximately $5,000 per recipient; this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application for U.S. based IRS recognized 501(c)3 charitable non-profits can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope® marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, Medical Office Front Desk Pro, Monster, Nutraceuticals World, PCWorld, Produce Merchandising, and TrendWatch. He has written for a number of national print publications including Digital Imaging, Print on Demand Business, the Graphic Artists Guild newsletter, and he sold his first article in 1984 to Polyphony (now Electronic Musician). Other team members include accredited public relations professionals, working journalists and SEO experts.

About Send2Press Newswire:
Send2Press® offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine™ press release optimization technology developed in 1997. Originally launched as MindsetNetwire in 1997 exclusively for Neotrope’s corporate clients, the service became Send2Press in 2000. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Neotrope® is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

BETA Facebook page for Non-Profit PR Grants: http://www.facebook.com/pages/Non-Profit-PR-Grants/239374726130782 .

Additional background information:
Previous 2012 NonProfit PR Grants Announcement:
http://send2pressnewswire.com/2011/11/15/s2p5475_210056.php .

2011 PR Grants Announcement:
http://send2pressnewswire.com/2011/01/07/s2p4053_125309.php .

2009 PR Grants Recipient announcement:
http://www.send2press.com/newswire/2008-12-1212-001.shtml .

2009 PR Grants announcement:
http://www.send2press.com/newswire/2008-10-1001-001.shtml .

2005 PR Grants announcement:
http://www.send2press.com/newswire/2005-01-0128-002.shtml .

2000 PR Grants announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

Additional news about non-profit organizations, causes, and corporate social responsibility:
http://send2pressnewswire.com/news/nonprofit-newswire .

News Source: Neotrope :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

“Due to the economy the two last years we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We will be announcing our 2011 PR Grants Program over the next week.”

For more information on the free discount program for non-profits, visit: www.Send2Press.com/nonprofit.shtml .

Information on the 2011 PR Grant Program will be posted to the above page on/about Jan. 6, 2011. The grants program will provide over $28,000 in value services to applicants chosen.

A list of the 2009 PR Grant Program recipients can be found at: http://www.send2press.com/newswire/2008-12-1212-001.shtml .

About Neotrope:
Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope® is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:
Celebrating its 11th anniversary in 2011, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors™ news distribution to working print and broadcast media, plus online media and social networks, and deep into search engines using proprietary ContextEngine™ technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com . To view the Send2Press Newswire daily news portal for journalists, visit: http://Send2PressNewswire.com .

News Source: Neotrope :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®.

» Plain text copy of press release (and media contact)
» PDF copy of press release (and media contact)

“Small businesses can exercise their need for corporate social responsibility while also helping important children’s charities, and also promote the company, products, or brand,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Not just business can participate: an individual can promote a book, blog, music CD, or whatever newsworthy event. All money goes entirely to the charity, and nothing comes to us. We’re providing the service free as a reward for helping us promote and raise awareness of these wonderful charities helping kids throughout the U.S.”

Donors will have until July 31 to make a qualifying donation at either or both of the following special pages, set-up on each of the charity’s sites:

Children Awaiting Parents:
http://www.childrenawaitingparents.org/CAPNEODonate.asp .

Starlight Children’s Foundation:
http://www.starlight.org/promotions .

Donors who choose to make a contribution of $100 or more will have the option to choose other Send2Press services at a discount (such as $100 off of a nationwide Direct-to-Editors(TM) targeted media blitz). Neotrope’s Send2Press services can be utilized no sooner than 3 working days from the confirmed date of the donation and no later than October 1, 2010 (subject to all terms/limitations). No money goes to Neotrope, and all donations are handled by each charity.

About Neotrope:

Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope(R) is a registered trademark in the U.S. and other countries. Neotrope is proud to be a 100% U.S.-based company.

About Send2Press:

Celebrating its 10th anniversary as a unique branded service this year, Send2Press (www.Send2Press.com) offers best-in-class affordable news distribution directly to print and broadcast media, online and social media, and deep into search engines using Neotrope’s ContextEngine(R) technology. Send2Press was the first newswire service with staff entirely comprised of working journalists, published authors, and accredited PR professionals.

About Children Awaiting Parents:

Children Awaiting Parents, Inc. (CAP) is a national, nonprofit 501(c)(3) organization governed by a volunteer board of directors. For 38 years, CAP has been dedicated to finding adoptive homes for America’s waiting children. CAP’s mission is to recruit foster and adoptive families across the United States for children who have been waiting the longest for a family. Our waiting children are often older, minorities, sibling groups who wish to be placed together, or children with emotional, mental and/or physical disabilities — children who are typically categorized as “special needs” or “hardest to place.” More information: www.childrenawaitingparents.org .

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org .

News Source: Neotrope :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

“Due to the economy last year we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We also hope to be able to ‘adopt’ a few very worthwhile groups and provide services at no cost as a corporate sponsor.”

Neotrope has already “adopted” both the Starlight Children’s Foundation, and the Paws of Life Foundation as part of this year’s adoption program.

For more information on the free discount program for non-profits, visit:
www.Send2Press.com/nonprofit.shtml .

About Neotrope:

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com .

News Source: Neotrope :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.

“The book publishing industry is evolving, but one thing remains constant: the need to get the word out about new titles. Independent publishers, authors, and self-publishers can learn the latest about self-publishing and receive promotional discounts by attending the event,” said event co-founder, Susan Daffron, of Logical Expressions, Inc. “We’ve used Neotrope’s Send2Press services to promote our own books and we’re thrilled to have them as a sponsor.”

SPOC encourages aspiring authors to “Live Long and Publish” during the three-day virtual event that features 15 expert speakers, including Dan Poynter, Fern Reiss, Mark Victor Hansen, and 12 others. At SPOC, attendees can listen to presentations, browse the online exhibit hall of book industry vendors, and participate in Q&A roundtables and online discussions — all from the comfort of their desk.

“We’re excited to be part of this year’s event,” said Neotrope CEO Christopher Simmons. “The trend to virtual trade shows has been accelerating this year and the line-up of talent for SPOC is particularly impressive — a virtual event is ideal for bringing together such a wide variety of voices and expertise while making it cost effective for anyone to attend.”

He added, “I got my start in self-publishing as a teenage entrepreneur in the late 1970s, and there were no resources back then to learn how to do this. Now, events like SPOC can provide an invaluable education for new authors, and small publishers who want to take things to the next level.”

About Neotrope and Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in both brand marketing, but also entertainment publishing. Neotrope was an Inc. 5000 company in 2009.

About the Self-Publishers Online Conference:

SPOC is the brainchild of Logical Expressions, Inc., a software and book publishing company based in Sandpoint, Idaho. President Susan Daffron says, “Because of the economy, fewer people are going to big publishing shows like Book Expo. I’m in Idaho and getting to New York isn’t exactly a picnic! We knew we weren’t the only publishers who wanted easier access to book publishing education and information, so that’s why we created SPOC last year. Our goal is to help more people learn how they can self-publish quality books, so anyone can attend SPOC live for free.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars, a log in for the exhibit hall and discussion area where they can ask questions and “virtually mingle” with other authors and publishers, and access sponsor benefits, including the discount code on the book promotion package from Send2Press. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of additional bonus materials.

For more information about the Self-Publishers Online Conference, visit the Web site at SelfPublishersOnlineConference.com . For information about Logical Expressions, Inc. visit: www.LogicalExpressions.com .

For more information about Neotrope’s Send2Press services for small to medium business promotion, visit: www.Send2Press.com .

News Source: Neotrope :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.