SAP launched a new global quality accreditation program for value-added resellers (VARs) that focus on SAP Business One solutions as well as members of the SAP Extended Business program. The accreditation is awarded globally to channel partners that prove active quality management of their sales processes and delivery methodologies.

Third Wave Business Systems (www.twbs.com) is closely aligned to the key principles of quality that SAP believes to be fundamental to the success of every implementation, designed to deliver high-quality software and support while providing the right processes, tools and services to drive successful projects and delivery.

Businesses today are continually challenged to manage risk in increasingly complex projects. As a certified member of the global quality accreditation program, Third Wave Business Systems will be able to help SAP customers avoid escalations, maintain profits, reduce profit dilution and improve successful delivery through the program lifecycle. In addition, the program offers a quality approach for sales processes and delivery methodologies through access to enhanced SAP channel quality templates and processes. With a distinct focus on quality deliverables, the accreditation also helps partners improve the success of bids by providing a sales differentiator from other partners through quality wording and information as well as risk mitigation activities.

“I’m proud of our team and our commitment to providing customers a great experience from start to finish,” says Korey Lind, CEO. “This accreditation reaffirms the work we do to enable effective implementation of business processes using SAP solutions and to fulfill requirements to the highest standard.”

The annual partner quality plan and quarterly quality reviews form the basis for the global quality accreditation program by providing a way to monitor joint performance and measure success. Partners are required to submit an annual quality plan to showcase how they will improve quality in their own organization during the year. In addition, the quarterly quality review enables joint risk monitoring via open bilateral communication as well as identifying and preventing issues.

“At SAP, we are continually striving to help customers manage the implementation of integrated software solutions, and encourage our partners to work to the principles of quality adhered to throughout SAP,” said Paul Killingsworth, Director, Solution Experts & Customer Relations Business One, SAP North America. “The new global quality accreditation program allows us to work with partners such as Third Wave Business Systems to help ensure customers receive the necessary information to make informed decisions about their solution and implementation options, as well as realize the value of their investment early on and to its full potential.”

About Third Wave Business Systems:
Third Wave Business Systems is recognized as a Microsoft Gold Certified Partner, SAP Business One Gold Partner, and SAP Pinnacle Award recipient. Third Wave has been an Accounting Technology “Top 10 VAR” every year since 2002. In addition to delivering superior business management system solutions, Third Wave is a top developer of SAP Business One add-ons for that provide functionality for specific business needs.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement:
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

News Source: Third Wave Business Systems LLC :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

It details how to reduce, reuse, recycle and respond and can be read in full here: www.ballantine.com/2011/10/10/green-direct-mail/.

“Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for the Ballantine Corporation. “We hope that this white paper will provide businesses with useful and practical tips to help make its direct mail greener.”

Additionally, green direct mail not only demonstrates a business’s commitment to the environment, it can also help to save money in certain cases.

“The Four R’s of Green Direct Mail” provides specific tactics that can be easily employed. For example, reducing materials used is one of the easiest ways to get started and includes actions such as linking to online content; using press-efficient formats; fine-tuning targeted mailing lists; and more.

And, while many marketing departments have some type of recycling program in place there are ways that businesses can also encourage their customers to recycle and make the process even that more effective.

Another “R” – reusing – may prove to be the most difficult to implement, but it may also have the greatest number of options to choose from.

Finally, a business should “respond.”

“There’s nothing wrong with a company tooting its own horn,” says Cote. “If it is making efforts to become ‘greener,’ there are several ways that it can communicate this to its customer base. Everyone will benefit.”

About Ballantine:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing services to companies nationwide.

For more information, visit: www.ballantine.com.

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News Source: The Ballantine Corporation :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Until recently, the United States Postal Service (USPS) had planned to make the Intelligent Mail Barcode (IMB) a requirement by May 2011. Despite the fact that this date has now been pushed further out, it’s still important to prepare for the changes now.

What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides many more benefits than the previous one.

The IMB offers improved delivery, better mail tracking and greater accountability. Two of the most important new features are: each piece of mail is now uniquely identified and tracked; and free address correction services are available. This latter feature also improves delivery and reduces cost.

“Our IMB white paper provides readers with detailed insight into how this new barcode system works,” says Ryan Cote, director of marketing for the Ballantine Corporation. “It shares specific mailer dimensions; shows people how to create and use an IMB; and explains the difference between basic and full service.”

A video that provides step-by-step instructions on how to read the IMB can be viewed here: http://www.ballantine.com/2009/07/01/read-decode-intelligent-mail-barcode/ .

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide.

For more information, visit: www.Ballantine.com .

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News Source: The Ballantine Corporation :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

Ballantine iDirect helps companies to connect with their customers on and off line. And, when these individual marketing tools are combined, they work together to maximize a campaign’s ROI.

“Our new technology works fast and provides measurable results,” says Ryan Cote, director of marketing for the Ballantine Corporation.

This integrated direct marketing program can be used by almost any type of business, but is ideal for those already using direct mail and e-mail.

So, how does it work? First, Ballantine sends out a direct mail piece to a company’s house file with a personalized URL (PURL). The direct mail piece is tracked using the Intelligent Mail Barcode (IMB) and, when it is reported as delivered, an e-mail is triggered to the same house file to reinforce the marketing message.

For instance, a cruise line wants to announce a special spring package to previous passengers. Rather than choosing between sending out a direct mail piece or sending out an e-mail blast, the cruise line can do both in one campaign with the enhancement of a personalized URL.

PURLs are included in the direct mail piece and e-mail to drive the customer to a personalized web page. It can even process credit card orders if needed. These PURLs are customized to gather responses and full reporting is provided for the PURL, the e-mail and the delivery of the direct mail piece. An appropriate follow-up strategy can then be developed.

Ballantine can also handle all aspects of copy and design, making the iDirect program a turnkey service.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering direct marketing production services to companies, nationwide.

For more information, visit: www.Ballantine.com .

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News Source: The Ballantine Corporation :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .

To directly download a PDF copy, click here: http://www.ballantine.com/dmtrends2011.pdf .

Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration of multiple mediums. In 2011, Ballantine predicts that these trends will continue to grow and to evolve, while new ones are born and the classics continue to hold steady.

For example, Ballantine predicts that in 2011, marketers will see advancement in Smartphone strategies; multi-touch marketing will remain an effective strategy; social media integration will continue to explode; and more.

Even the classics are getting a new twist. By May 2011, the Intelligent Mail Barcode (IMB) will be required by the USPS. This will provide marketers with mail-tracking capabilities making timely follow up easier.

“Other improved direct marketing trends will include data enhancement and a shift in mailer designs,” says Ryan Cote, director of marketing for the Ballantine Corporation. “For instance, many of our clients are now choosing the ‘slim-jim’ magalog. It provides a large amount of creative real estate and still mails at letter rate.”

The bottom line is this: Marketers will of course continue to market in 2011, but in many cases, with a technological and/or efficiency upgrade.

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing services to companies, nationwide.

Their Ballantine iDirect program combines direct mail, e-mail and personalized URLs with a twist to boost response.

For more information about Ballantine, visit: www.Ballantine.com .

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News Source: The Ballantine Corporation :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®.

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“We were getting an increased number of requests for promotional products, so we started taking on projects and it’s been a great success,” says Ryan Cote, director of marketing for Ballantine Corporation.

While some of their most popular imprinted promotional products include: pens, bags, caps and shirts, many clients today are asking for more tech-savvy items such as USB drives and iPhone skins. The sky’s the limit as Ballantine has access to more than 3,000 product ideas.

No job is too big or small. For example, one client requested 250 imprinted bags and another – 50,000 personalized iPhone skins. Both projects were met with top-notch, experienced customer service and delivered on time.

“Many of these items are used either as part of a direct mail campaign, for tradeshow giveaways or as corporate gifts,” adds Cote. “Promotional products are the perfect way to keep your name out there or to enhance an integrated direct marketing program.”

About The Ballantine Corporation:
Founded in 1966, Ballantine Corporation continues to evolve and to meet current client demands in today’s rapidly changing marketing environment. From creative to printing, mailing and digital marketing services, Ballantine truly is a full-service direct marketing production company.

For more information about The Ballantine Corporation, visit: www.Ballantine.com.

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STORY REFERENCES: Ballantine Expands Services to Include Tech-Savvy Imprinted Promotional Products, The Ballantine Corporation, imprinted promotional products, digital marketing services, copywriting and graphic design, direct, ryan cote, new jersey

Ballantine will be in booth 1008 at Digital Marketing Days in New York City June 14-15, 2010. This conference offers over 40 sessions to help get up to speed on the latest marketing strategies. Attendees will learn how to target high-value customers, how to increase email click through rates, how to prepare for the new b-to-b buyer and more. For more information on Digital Marketing Days, visit www.dmdays.com .

Ballantine will have a booth at the PIMA MidYear Meeting in Lansdowne, VA July 16-17. This conference offers the opportunity to network with leaders in the sponsored insurance and direct marketing arena and develop new business strategies to improve ROI. For more information on the PIMA MidYear Meeting, visit www.pima-assn.org .

Ballantine will be in booth 124 at the Bridge Conference in Washington, D.C. July 27-28. This conference helps marketers and fundraisers learn how to effectively use integrated marketing approaches, as well as new techniques, tools and technologies to capture and engage audiences. Attendees will learn from over 75 educational sessions. For more information on the Bridge Conference, visit www.bridgeconf.org .

About The Ballantine Corporation:

Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.

For more information, visit: http://www.ballantine.com .

News Source: The Ballantine Corporation :: This press release was issued by Send2Press® and is Copyright © 2010 Neotrope® News Network – all rights reserved.