WAYNE, N.J., Oct. 12, 2011 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: ‘The Four R’s of Green Direct Mail.’ It details how to reduce, reuse, recycle and respond.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation announced this week the launch of a new white paper – ‘Intelligent Mail Barcode 101.’ It discusses the benefits, requirements and how it works. Until recently, the United States Postal Service (USPS) had planned to make the Intelligent Mail Barcode (IMB) a requirement by May 2011.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — This week Ballantine announced the launch of its new iDirect service, an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the Intelligent Mail Barcode.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, ‘Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.’

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster – imprinted promotional products.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation has announced that they will be exhibiting at upcoming trade shows including Digital Marketing Days, the Bridge Conference, and the PIMA MidYear Meeting. Ballantine is a direct marketing production company with services including direct mail, copy and design, email marketing and personalized URLs.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is the result of compiled research from reputable industry resources.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a family-owned direct marketing company, this week announced that Incisive Media, Trinity Solar, Subco and EF Education have chosen Ballantine for production services for a variety of direct marketing projects and campaigns. ‘We are honored that these companies have chosen us for these important services for their direct marketing efforts,’ Tom Cote, president of Ballantine Corporation, says.

WAYNE, N.J. (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing white paper are the result of interviewing a trusted network of 20 vendors.

WAYNE, N.J., Feb. 3 (SEND2PRESS NEWSWIRE) — In today’s current economic climate of cut backs and layoffs, it’s refreshing to learn about a company that is actually adding a new service and for free! The Ballantine Corporation, a full-service direct mail company, announces that they are now offering all clients free proofreading before their projects go to press.

WAYNE, N.J., June 17 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine surveyed their clients and marketing contacts and compiled a list of direct mail formats that would be tested during the year. (VIDEO)

WAYNE, N.J. – Jan. 30 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being.

WAYNE, N.J. – Jan. 7 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.

WAYNE, N.J. – Nov. 13 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

WAYNE, N.J. – Aug. 14 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service – personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

WAYNE, N.J. – Mar. 7 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation today announced the release of a free, email marketing course that provides people with direct mail marketing tips that can be applied to their direct mail campaigns.

WAYNE, N.J. – Jan. 9 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a New Jersey-based direct mail company, has recently formed a strategic alliance with direct marketing specialist, DME, in Daytona Beach, Fla. Ballantine is excited to announce the addition of personalized one-to-one marketing to its roster of direct-marketing solutions.

WAYNE, N.J. – Nov. 9 (SEND2PRESS NEWSWIRE) — The Ballantine Corporation, a family-owned direct mail marketing company, is proud to announce their 40th anniversary in the direct marketing industry. Ballantine, based in Wayne, N.J., is a full-service direct mail marketing company that provides creative copy and design, print production, mailing services and one-to-one data-driven solutions to their clients.