Chicago-based Evans Food Group makes effort to capture young, urban market
CHICAGO, IL /Send2Press Newswire/ — Bad Boy recording artist Chopper, a.k.a. Young City of the worldwide platinum rap group “Da Band,” recently signed on as the spokesperson for Rap Snacks Pork Skins and Cracklins, a new product line being launched by the Chicago-based Evans Food Group (www.evansfood.com) and Rap Snacks, Inc., headquartered in Philadelphia.
Rap Snacks, Inc. is a 10-year-old company headed by business man James Lindsay. Since 1994, Rap Snacks, Inc. has used popular rap stars and hip, positive phrases to sell chips to urban markets. Last year, the company reported sales of 3 million bags of chips per week, thanks to retail outlets and independent distributors in cities across the nation.
Chopper’s image will appear on bags of Rap Snacks Pork Skins and Cracklins, which will be available in a variety of flavors. Also featured on the bags will be motivational messages like “seize every opportunity,” and “be who you are without shame.”
The new line of Rap Snacks Pork Skins and Cracklins will hit store shelves later this month.
This Spring, Chopper heads to Chicago to promote the product and his forthcoming single and album (Bad Boy South).
Chopper gained popularity on P. Diddy’s hugely successful MTV reality show “Making the Band.” He went on to become the only artist to land a deal with the Bad Boy South record label.
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