Welcome to the ‘Great Compression’ – Desperate Times Call for Creative Marketing Strategies and the Re-invention of the Promotional T-shirt

SAN DIEGO, Calif., Oct. 15 (SEND2PRESS NEWSWIRE) — In the midst of economic downturn, many businesses have found themselves recently caught between a marketing “rock” and a budgetary “hard place.” While the knee-jerk reaction to the financial hardships of these times might be to cut spending in marketing and promotions, it has not proven to be a beneficial solution. What companies really need in order to compete for limited consumer spending dollars is a creative, diverse, and effective approach to marketing. Recognizing this need, has ushered in a fresh take on a classic promotional item, offering companies a much-needed creative marketing solution.

TeeCompressedMaintaining market presence in the face of economic decline is important if a company wants to survive and grow. David Poulos, Chief Consultant at Granite Partners Marketing and Consulting Firm, wrote in an editorial, “Those (companies) that reduce their presence in their key service markets are in a far worse position in terms of profitability, market share and market competitive presence when the downturn eases and profitability growth returns than those that maintain their marketing activity levels.”

Gaining a strong market presence means incorporating several different strategies and getting creative with promotional ideas. Several forward-thinking companies are ahead of the curve when it comes to promotional ideas – one in particular,, offers the latest “twist” on a promotional oldie-but-goodie with t-shirts that are compressed and packaged so they can fit in the palm of your hand. takes a standard 100% cotton t-shirt and imprints it with custom artwork, pressurizes it to fit into virtually any shape, and then packages it with a custom insert-card to create an advertisement that is small in size but packs a huge promotional “punch.” For companies that have gone green, also offers a 100% organic line of shirts and biodegradable packaging options – allowing companies to make an Earth-friendly statement with their promotions.

In a time of economic downswing, marketing dollars are more important than ever, and their effectiveness is vital. characterizes a new wave of creative promotional strategy that will be necessary for companies to utilize in order to survive and thrive. is a part of Durrani Design, a full-service boutique design agency. is located in Encinitas, California but provides services to clients across the United States.

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News Source: Durrani Design :: This press release was issued by Send2Press® and is Copyright © 2008 Neotrope® News Network – all rights reserved.


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