Whiteflash Inc. Achieves Certification for ISO 9001:2008

ISO 9001 CertificationHOUSTON, Texas, Feb. 28 (SEND2PRESS NEWSWIRE) — Whiteflash Inc., retailer of Ideal Cut Diamonds and Fine Jewelry, announced today that it has just been officially awarded certification for the ISO 9001:2008 Quality Management System by SGS. It is believed that Whiteflash is the only jewelry company to have achieved this prestigious distinction. By meeting the demanding and continuing requirements of ISO 9001 companies demonstrate that they have systemic processes in place to continually improve their products and services for the ultimate benefit of their customers and trading partners.

Whiteflash Inc. now proudly joins the ranks of these fine companies registered to ISO 9000: Coca Cola, Dell, Samsung, Toyota, GM, and Motorola (among others)

Whiteflash, established in 2000, is a top tier purveyor of Diamond Jewelry specializing in Ideal Cut Diamonds and Diamond Engagement Rings. Their globally recognized A CUT ABOVE® brand is an elite performer in the world of Super Ideal Cut Diamonds. Whiteflash combines expertise in high end certified diamonds with a full scale fine jewelry manufacturing operation in Houston, Texas.

The company executes on its mission to provide each customer with A Brilliant Diamond Buying Experience® by providing comprehensive information about all of its products in a completely transparent way. Combining expertise in information technology with an in-house team of professional photographers, Whiteflash leads the diamond industry by providing light performance imaging and in-depth scientific and visual information to the consumer on all of its products. An uncompromising commitment to customer care is the foundation of the Whiteflash business model with a dedicated Customer Service Team providing a prompt and effective response to all customer needs and issues.

Whiteflash COO, Eliezer Eber, had this to say about the achievement: “ISO 9001 implementation has served to validate many of the processes in place that have contributed to our success over our first eleven years in business, as well as providing a roadmap to take our business to the next level. The systemic mechanisms of continuous improvement required by ISO are enabling all our departments and team members to speak the same language and move together more efficiently in the direction of total quality.”

Whiteflash CEO, Debi Wexler, voices her enthusiasm this way: “Through implementation of ISO 9001:2008 we underscore our mission and enhance our ability to achieve our ultimate goal of delivering exceptional quality and value to each and every customer with each and every touch. We understand that the success of our business is inextricably tied to customer satisfaction, and by continuing to eliminate errors and inefficiencies through our ISO systems we will continue to lead the way in the diamond and fine jewelry industry.”

Whiteflash Vice President, Bryan Boyne GG (GIA) adds, “The work that our whole team has done to achieve this distinction is a tribute to our laser focus on the company mission to deliver the absolute best quality, best value and best customer experience in the history of the diamond and jewelry industry. The impressive number of great customer reviews and testimonials which fuel our growth will be accelerated by our adherence to the principles and practices of ISO 9001.”

About Whiteflash:
The award winning website enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment. Our expertise in e-commerce reflected in extensive information, imaging and education resulted in Whiteflash being named “Lord of the Online Rings” by the prestigious Kiplinger Magazine. And our talented team gemologists and professionals are always available to answer questions and provide white glove customer care.

For more information about Whiteflash or about our Certified Diamonds and Fine Jewelry please visit or call toll free 1-877-612-6770.

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