GAITHERSBURG, Md., Jan. 4, 2012 (SEND2PRESS NEWSWIRE) — Interactive Market Solutions, Inc., the parent company for LeadStorm.com, a lead provider, announced today that its fourth quarter numbers were up 18 percent compared to the same quarter in 2010.
LeadStorm.com had an outstanding year in 2011, processing more than 16 million loan requests through its proprietary lead-processing platform. It had gross sales of $1.8 million yielding a net profit of $1.1 million.
LeadStorm.com provides lead generation and list management for clients in the financial services industry, worldwide, with a strong focus in the U.S. The majority of its clients service the $50 billion a year microloan industry.
“We experienced an 11 percent increase in loan requests over the same period last year,” says Philip Goldberg, owner and CEO of LeadStorm. “This resulted in the 18 percent increase in gross revenue. The fourth quarter uptick was mostly attributed to the holiday season. Many people seek short-term or microloans during the holidays, and traditional lenders are not making these loans.”
In business since 1999, LeadStorm.com has experienced growth during both positive and negative economies, but it’s a negative economy that generates an increased number of consumers seeking alternative financial products. In turn, more loan applications are received leading to the rise in revenue.
LeadStorm is a lead provider that offers its clients access to leads across a number of verticals through its proprietary affiliate network. Lead buyers receive exclusive leads from the LeadStorm.com network of websites. Areas of specialization include loan leads, debt leads and credit leads.
LeadStorm.com connects thousands of consumers with advertisers on a “cost per lead” basis. Advertisers only pay for potential customers who have requested their specific products or services. This model is favored by advertisers who abandoned the old strategy of paying for raw ad impressions with no guarantee of generating consumer response.
The LeadStorm list management system delivers targeted advertisements to its clients’ customer database on a revenue-share basis. While list management comprises only 16 percent of the company’s annual gross revenue, it’s an area of focus for growth in 2012. The company plans to invest considerable resources to increase its list-management revenue.
For more information, contact Philip Goldberg at: firstname.lastname@example.org; 1-800-659-1645 ext. 101; or visit: http://www.LeadStorm.com .
News Source: Interactive Market Solutions, Inc. :: This press release was issued on behalf of the news source by Send2Press® Newswire, a service of Neotrope®. View all current news at: http://Send2PressNewswire.com .